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Private labels for premium products: The example of organic food


  • Jonas, Astrid
  • Roosen, Jutta


This paper inquires into the tendency of German food retailers to market organic products as private-label products (PLs). After a review of the literature, we present preliminary results of a survey of retailers and processors. 62.5 % of the interviewed processors produce organic PL. Retailers sell organic PLs, because they care about food safety, retail as a brand and health, hoping to reach new customers. Requests for entry fees, investment grants and equipment allowances are less important for processors of organic PLs than for those not producing PLs. However, PL producers have to meet other conditions imposed by retailers.

Suggested Citation

  • Jonas, Astrid & Roosen, Jutta, 2004. "Private labels for premium products: The example of organic food," FE Working Papers 0404, Christian-Albrechts-University of Kiel, Department of Food Economics and Consumption Studies.
  • Handle: RePEc:zbw:caufew:0404

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    References listed on IDEAS

    1. Bergès-Sennou Fabian & Bontems Philippe & Réquillart Vincent, 2004. "Economics of Private Labels: A Survey of Literature," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 2(1), pages 1-25, February.
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