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Analysis of the organic food marketing - chain store companies (South Bohemia)

Author

Listed:
  • H. Doležalová

    (Faculty of Economics, University of South Bohemia, České Budějovice, Czech Republic)

  • K. Pícha

    (Faculty of Economics, University of South Bohemia, České Budějovice, Czech Republic)

  • J. Navrátil

    (Faculty of Economics, University of South Bohemia, České Budějovice, Czech Republic)

Abstract

: The paper deals with the analysis of organic food selling within the chain store companies operating in the region of South Bohemia. The analysis is based on a questionnaire survey done in 2007 the aim of which was particularly to check the organic food selling strategies, product mix, selling conditions and culture in the particular chain store companies, finally at the end to define strengths and weaknesses, opportunities and possible threats. Following the analysis of the lists of offered products, the authors have determined the so-called chain stores of "good practice". These chain store companies are characterized by a quite wide organic food assortment, a developed sales promotion and they try to co-operate with customers and provide them with the needful information on organic foods.

Suggested Citation

  • H. Doležalová & K. Pícha & J. Navrátil, 2009. "Analysis of the organic food marketing - chain store companies (South Bohemia)," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 55(9), pages 446-458.
    • Handle: RePEc:caa:jnlage:v:55:y:2009:i:9:id:2406-agricecon
    DOI: 10.17221/2406-AGRICECON
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    References listed on IDEAS

    as
    1. Jonas, Astrid & Roosen, Jutta, 2004. "Private labels for premium products: The example of organic food," FE Working Papers 0404, Christian-Albrechts-University of Kiel, Department of Food Economics and Consumption Studies.
    2. Gail Feenstra, 2002. "Creating space for sustainable food systems: Lessons from the field," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 19(2), pages 99-106, June.
    3. L. Zagata, 2007. "Bio cash-cow? Context and content of Czech organic farming," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 53(1), pages 45-53.
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