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Market acceptance of cloud computing: An analysis of market structure, price models and service requirements

  • Han, Lei
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    Diese Arbeit betrachtet menschliches Verhalten auf elektronischen Märkten. In diesem Zusammenhang wurden zwei Experimente durchgeführt, die das Auction Fever in Holländischen Auktionen sowie das menschliche Risikoverhalten im sehr hohen Wahrscheinlichkeitsbereich näher untersuchen. Im Experiment zum menschlichen Risikoverhalten wurde speziell die Bewertung hoher Gewinnwahrscheinlichkeiten durch die Teilnehmer untersucht. Hinsichtlich des Auction Fever wurde ein Referenzexperiment beschrieben, kritisiert und auf Basis dieser Kritik ein Folgeexperiment durchgeführt. Hierbei wurde beobachtet, dass Menschen ein vorher gesetztes Limit nicht konstant unterbieten sondern auch teilweise überbieten. Es wurden außerdem Einflussfaktoren für diesen emotionalen Effekt erarbeitet.

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    File URL: http://econstor.eu/bitstream/10419/52643/1/600461696.pdf
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    Paper provided by University of Bayreuth, Chair of Information Systems Management in its series Bayreuth Reports on Information Systems Management with number 42.

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    Date of creation: 2009
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    Handle: RePEc:zbw:bayism:42
    Contact details of provider: Postal: Universitätsstraße 30, 95440 Bayreuth
    Web page: http://www.bwl7.uni-bayreuth.de/en/index.html

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    1. Neuhoff, K. & von Hirschhausen, C., 2005. "Long-term vs. Short-term Contracts; A European perspective on natural gas," Cambridge Working Papers in Economics 0539, Faculty of Economics, University of Cambridge.
    2. Mackie-Mason, J.K. & Varian, H.R., 1993. "Pricing the Internet," Memorandum 20/1993, Oslo University, Department of Economics.
    3. Paul L. Joskow, 1987. "Price Adjustment in Long Term Contracts: The Case of Coal," Working papers 444, Massachusetts Institute of Technology (MIT), Department of Economics.
    4. Arun Sundararajan, 2003. "Nonlinear pricing of information goods," Industrial Organization 0307003, EconWPA.
    5. Masten, Scott E & Crocker, Keith J, 1985. "Efficient Adaptation in Long-term Contracts: Take-or-Pay Provisions for Natural Gas," American Economic Review, American Economic Association, vol. 75(5), pages 1083-93, December.
    6. Shenker, Scott & Clark, David & Estrin, Deborah & Herzog, Shai, 1996. "Pricing in computer networks: Reshaping the research agenda," Telecommunications Policy, Elsevier, vol. 20(3), pages 183-201, April.
    7. Williamson, Oliver E, 1979. "Transaction-Cost Economics: The Governance of Contractural Relations," Journal of Law and Economics, University of Chicago Press, vol. 22(2), pages 233-61, October.
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