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Awards vs. labels: Incentivizing investments in environmental quality

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  • Heidelmeier, Lisa
  • Schmitt, Stefanie Y.

Abstract

Although consumers often care about environmental quality, limited attention impairs consumers' perception of environmental quality. Environmental awards and labels make environmental quality salient and attract consumers' attention. We analyze how awards and labels affect firms' investments in environmental quality and social welfare. We show that, with an award, both firms invest in environmental quality; with a label, only one firm invests. Under awards, investments depend positively on salience. Under labels, investments depend non-monotonically on salience. A welfare-maximizing social planner prefers awards over labels if and only if marginal damage and salience are sufficiently high such that consumers overestimate the environmental quality of the goods.

Suggested Citation

  • Heidelmeier, Lisa & Schmitt, Stefanie Y., 2025. "Awards vs. labels: Incentivizing investments in environmental quality," BERG Working Paper Series 206, Bamberg University, Bamberg Economic Research Group.
    • Handle: RePEc:zbw:bamber:319884
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    References listed on IDEAS

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    Cited by:

    1. Heidelmeier, Lisa & Sahm, Marco, 2025. "Environmental awards in a duopoly with green consumers," BERG Working Paper Series 207, Bamberg University, Bamberg Economic Research Group.

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    Keywords

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    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • Q52 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Pollution Control Adoption and Costs; Distributional Effects; Employment Effects
    • Q58 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Government Policy

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