Fast Food - the early years : Geography and the growth of a chain-store in the UK
We examine the development of UK outlets of a major fast food chain, from inauguration in 1974 until 1990, after which industry structure changed somewhat. The chain effectively introduced the counter-service burger concept. Locational spread across local authority district markets is explained by the characteristics of the areas where the outlets are sited. Of special interest is the effect of scale economies, measured by outlet numbers in neighboring districts. Both first and second entry are examined. We find that the hazard of first entry is positively influenced by market size and population density and negatively by distance from company headquarters.
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| Length: | 25 pages |
| Date of creation: | 2002 |
| Handle: | RePEc:wrk:warwec:655 |
| Contact details of provider: | Postal: CV4 7AL COVENTRY Phone: +44 (0) 2476 523202 Fax: +44 (0) 2476 523032 Web page: http://www2.warwick.ac.uk/fac/soc/economics/ More information through EDIRC
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References listed on IDEAS
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