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Fast Food - the early years: Geography and the growth of a chain-store in the UK

Author

Listed:
  • Waterson, Michael

    (University of Warwick)

  • Joanne Sault
  • Otto Toivanen

Abstract

We examine the development of UK outlets of a major fast food chain, from inauguration in 1974 until 1990, after which industry structure changed somewhat. The chain effectively introduced the counter-service burger concept. Locational spread across local authority district markets is explained by the characteristics of the areas where the outlets are sited. Of special interest is the effect of scale economies, measured by outlet numbers in neighboring districts. Both first and second entry are examined. We find that the hazard of first entry is positively influenced by market size and population density and negatively by distance from company headquarters.

Suggested Citation

  • Waterson, Michael & Joanne Sault & Otto Toivanen, 2003. "Fast Food - the early years: Geography and the growth of a chain-store in the UK," Royal Economic Society Annual Conference 2003 219, Royal Economic Society.
    • Handle: RePEc:ecj:ac2003:219
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    Blog mentions

    As found by EconAcademics.org, the blog aggregator for Economics research:
    1. Retail Chain Expansion: The Early Years of McDonalds in Great Britain
      by bbatiz in NEP-HIS blog on 2011-09-01 19:28:07

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    Cited by:

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    2. Dolton, Peter J. & Tafesse, Wiktoria, 2022. "Childhood obesity, is fast food exposure a factor?," Economics & Human Biology, Elsevier, vol. 46(C).
    3. Sault, Joanne & Toivanen, Otto & Waterson, Michael, "undated". "Market Structure and Entry in Fast Food," Economic Research Papers 269474, University of Warwick - Department of Economics.

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    Keywords

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    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • R12 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Size and Spatial Distributions of Regional Economic Activity; Interregional Trade (economic geography)

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