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Monetary Incentive Response Effects in Contingent Valuation Mail Surveys

  • William J. Wheeler

    (Penn State University)

  • Jeffrey K. Lazo

    (Penn State University)

  • Matthew T. Heberling

    (Penn State University)

  • Ann N. Fisher

    (Penn State University)

  • Donald J. Epp

    (Penn State University)

Monetary incentives are one approach for increasing response rates in contingent valuation surveys. We present the results of a case study desgined to assess the effect of incentives on response rates and respondent behavior. We compare response rates and quality of answers for five incentive levels. Including incentives increased the response rate, decreased item non-response rates, but had not effect on stated willingness-to-pay.

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Paper provided by EconWPA in its series Others with number 9703001.

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Length: 25 pages
Date of creation: 02 Mar 1997
Date of revision:
Handle: RePEc:wpa:wuwpot:9703001
Note: Type of Document - Wordperfect 6.0; prepared on PC Windows; to print on HP; pages: 25 ; figures: none. Funding provided by U.S. Environmental Protection Agency Cooperative Agreement CR 824369-01. The authors appreciate the comments of Warren Fisher and Jim Shortle on this manuscript. A shorter version of this paper was submitted for presentation at the 1997 NAREA meetings.
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  1. Gripp, Sharon I. & Luloff, A.E. & Yonkers, Robert D., 1994. "Reporting Response Rates For Telephone Surveys Used In Agricultural Economics Research," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 23(2), October.
  2. Steven F. Edwards & Glen D. Anderson, 1987. "Overlooked Biases in Contingent Valuation Surveys: Some Considerations," Land Economics, University of Wisconsin Press, vol. 63(2), pages 168-178.
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