Brief vs. Comprehensive Descriptions in Measuring Intentions to Purchase
Download full text from publisher
Other versions of this item:
- Armstrong, J. Scott & Overton, Terry, 1971. "Brief vs. comprehensive descriptions in measuring intentions to purchase," MPRA Paper 81697, University Library of Munich, Germany.
References listed on IDEAS
- James Tobin, 1957. "On the Predictive Value of Consumer Intentions and Attitudes," Cowles Foundation Discussion Papers 41, Cowles Foundation for Research in Economics, Yale University.
- F. Thomas Juster, 1966. "Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design," NBER Books, National Bureau of Economic Research, Inc, number just66-2.
CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Green, Kesten C. & Armstrong, J. Scott, 2015. "Simple versus complex forecasting: The evidence," Journal of Business Research, Elsevier, vol. 68(8), pages 1678-1685.
- Armstrong, J. Scott, 1975. "Monetary incentives in mail surveys," MPRA Paper 81695, University Library of Munich, Germany.
- Chenli Meng & Yuhui Ge & Eugene Abrokwah, 2020. "Developing Sustainable Decision Performance for Science and Technology Industries in China," Sustainability, MDPI, Open Access Journal, vol. 12(5), pages 1-16, March.
- Armstrong, J. Scott & Brodie, Roderick J., 1999. "Forecasting for Marketing," MPRA Paper 81690, University Library of Munich, Germany.
- Pornpitakpan, Chanthika & Han, Jie Hui, 2013. "The effect of culture and salespersons’ retail service quality on impulse buying," Australasian marketing journal, Elsevier, vol. 21(2), pages 85-93.
More about this item
Keywordsforecasting; purchase intentions;
- A - General Economics and Teaching
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-CBE-2005-04-16 (Cognitive & Behavioural Economics)
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wpa:wuwpgt:0502032. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (EconWPA). General contact details of provider: https://econwpa.ub.uni-muenchen.de .
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.