Brief vs. Comprehensive Descriptions in Measuring Intentions to Purchase
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References listed on IDEAS
- James Tobin, 1957. "On the Predictive Value of Consumer Intentions and Attitudes," Cowles Foundation Discussion Papers 41, Cowles Foundation for Research in Economics, Yale University.
- F. Thomas Juster, 1966. "Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design," NBER Books, National Bureau of Economic Research, Inc, number just66-2.
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Keywordsforecasting; purchase intentions;
- A - General Economics and Teaching
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