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A New Account of Personalization and Effective Communication

Listed author(s):
  • Douglas A. Galbi

    (FCC)

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    To contribute to understanding of information economies of daily life, this paper explores over the past millennium given names of a large number of persons. Analysts have long both condemned and praised mass media as a source of common culture, national unity, or shared symbolic experiences. Names, however, indicate a large decline in shared symbolic experience over the past two centuries, a decline that the growth of mass media does not appear to have affected significantly. Study of names also shows that action and personal relationships, along with time horizon, are central aspects of effective communication across a large population. The observed preference for personalization over the past two centuries and the importance of action and personal relationships to effective communication are aspects of information economies that are likely to have continuing significance for industry developments, economic statistics, and public policy.

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    File URL: http://econwpa.repec.org/eps/eh/papers/0304/0304001.pdf
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    Paper provided by EconWPA in its series Economic History with number 0304001.

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    Date of creation: 04 Apr 2003
    Handle: RePEc:wpa:wuwpeh:0304001
    Note: Type of Document - Adobe Acrobat file
    Contact details of provider: Web page: http://econwpa.repec.org

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    1. Joseph E. Stiglitz, 2000. "The Contributions of the Economics of Information to Twentieth Century Economics," The Quarterly Journal of Economics, Oxford University Press, vol. 115(4), pages 1441-1478.
    2. Chung, Kee H & Cox, Raymond A K, 1994. "A Stochastic Model of Superstardom: An Application of the Yule Distribution," The Review of Economics and Statistics, MIT Press, vol. 76(4), pages 771-775, November.
    3. Xavier Gabaix, 1999. "Zipf's Law for Cities: An Explanation," The Quarterly Journal of Economics, Oxford University Press, vol. 114(3), pages 739-767.
    4. Abramovitz, Moses & David, Paul A, 1973. "Reinterpreting Economic Growth: Parables and Realities," American Economic Review, American Economic Association, vol. 63(2), pages 428-439, May.
    5. Benkler, Yochai, 1998. "Communications infrastructure regulation and the distribution of control over content," Telecommunications Policy, Elsevier, vol. 22(3), pages 183-196, April.
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