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The dynamics of managerial ideology: analyzing the cuban case


  • Cunha, Miguel Pina e
  • Cunha, Rita Campos e


After the collapse of state socialism in Eastern Europe, management researchers devoted considerable energy to investigate ways to smooth transition to market economies. But one country of the former Soviet bloc, Cuba resisted transition and reaffirmed loyalty to communism. Little is known about management in Cuba on the managerial impacts of the combination of two major environmental forces: the American embargo and the Soviet Union collapse, both of which have challenged the sustainability of the communist regime. This study intends to approach one particular aspect of management in Cuba: the relationship between national ideology and management practice. To analyze these topics, direct qualitative data from focus groups with Cuban managers and management professors was obtained and complemented with documentary analysis. Results suggest that the dynamics of managerial ideology can be understood as the interplay of several processes operating at distinct levels: institutional, professional, organizational and individual. The study provides a nested, multi-level understanding of management and organization as parts of a wider institutional context, which is both a source of constraint and a non-tangible resource to be used by ideological bricoleurs. The interplay between the acceptance of ideology and its use as a practical resource is a potential source of change. As such, the same professional class (managers) may be both a source of continuity and a trigger of change - a finding that is line with institutional theorys claim that it is necessary to understand both institutionalization and de-institutionalization for understanding organizational change and continuity.

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  • Cunha, Miguel Pina e & Cunha, Rita Campos e, 2004. "The dynamics of managerial ideology: analyzing the cuban case," FEUNL Working Paper Series wp457, Universidade Nova de Lisboa, Faculdade de Economia.
  • Handle: RePEc:unl:unlfep:wp457

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    References listed on IDEAS

    1. Pina e Cunha, Miguel & Campos e Cunha, Rita, 2003. "The interplay of planned and emergent change in Cuba," International Business Review, Elsevier, vol. 12(4), pages 445-459, August.
    2. Theodore Groves & Yongmiao Hong & John McMillan & Barry Naughton, 1994. "Autonomy and Incentives in Chinese State Enterprises," The Quarterly Journal of Economics, Oxford University Press, vol. 109(1), pages 183-209.
    3. Ikujiro Nonaka & Ryoko Toyama, 2002. "A firm as a dialectical being: towards a dynamic theory of a firm," Industrial and Corporate Change, Oxford University Press, vol. 11(5), pages 995-1009, November.
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    Cuba; managerial ideology; institutional change; ideological bricolage;

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