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Managing brands

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  • Ataman, B.M.

    (Tilburg University, School of Economics and Management)

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  • Ataman, B.M., 2007. "Managing brands," Other publications TiSEM 462dcbba-2ac1-46d1-a61c-f, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:462dcbba-2ac1-46d1-a61c-f8e60577a895
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