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Long-run effects of price promotions in scanner markets

  • G. Dekimpe, Marnik
  • Hanssens, Dominique M.
  • Silva-Risso, Jorge M.

No abstract is available for this item.

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File URL: http://www.sciencedirect.com/science/article/B6VC0-3V5MSFR-S/2/c6cb6e9fd3c4725ab14f9ea67e211926
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Article provided by Elsevier in its journal Journal of Econometrics.

Volume (Year): 89 (1998)
Issue (Month): 1-2 (November)
Pages: 269-291

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Handle: RePEc:eee:econom:v:89:y:1998:i:1-2:p:269-291
Contact details of provider: Web page: http://www.elsevier.com/locate/jeconom

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  1. Baghestani, Hamid, 1991. "Cointegration Analysis of the Advertising-Sales Relationship," Journal of Industrial Economics, Wiley Blackwell, vol. 39(6), pages 671-81, December.
  2. Marnik G. Dekimpe & Dominique M. Hanssens, 1995. "The Persistence of Marketing Effects on Sales," Marketing Science, INFORMS, vol. 14(1), pages 1-21.
  3. repec:ner:tilbur:urn:nbn:nl:ui:12-358840 is not listed on IDEAS
  4. Bart J. Bronnenberg & Luc Wathieu, 1996. "Asymmetric Promotion Effects and Brand Positioning," Marketing Science, INFORMS, vol. 15(4), pages 379-394.
  5. repec:ner:tilbur:urn:nbn:nl:ui:12-358795 is not listed on IDEAS
  6. Perron, Pierre & Vogelsang, Timothy J, 1992. "Testing for a Unit Root in a Time Series with a Changing Mean: Corrections and Extensions," Journal of Business & Economic Statistics, American Statistical Association, vol. 10(4), pages 467-70, October.
  7. Allenby, Greg M & Rossi, Peter E, 1991. "There Is No Aggregate Bias: Why Macro Logit Models Work," Journal of Business & Economic Statistics, American Statistical Association, vol. 9(1), pages 1-14, January.
  8. Pesaran, M.H. & Pierse, R.G. & Lee, K.C., 1990. "Persistence, Cointegration And Aggregation: A Disaggregated Analysis Of Output Fluctuations In The Us Economy," Cambridge Working Papers in Economics 9020, Faculty of Economics, University of Cambridge.
  9. Franses, Philip Hans & Haldrup, Niels, 1994. "The Effects of Additive Outliers on Tests for Unit Roots and Cointegration," Journal of Business & Economic Statistics, American Statistical Association, vol. 12(4), pages 471-78, October.
  10. Pradeep K. Chintagunta, 1993. "Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households," Marketing Science, INFORMS, vol. 12(2), pages 184-208.
  11. Marnik G. Dekimpe & Dominique M. Hanssens, 1995. "Empirical Generalizations About Market Evolution and Stationarity," Marketing Science, INFORMS, vol. 14(3_supplem), pages G109-G121.
  12. P. Leone, Robert, 1987. "Forecasting the effect of an environmental change on market performance: An intervention time-series approach," International Journal of Forecasting, Elsevier, vol. 3(3-4), pages 463-478.
  13. Magid M. Abraham & Leonard M. Lodish, 1993. "An Implemented System for Improving Promotion Productivity Using Store Scanner Data," Marketing Science, INFORMS, vol. 12(3), pages 248-269.
  14. Perron, Pierre & Vogelsang, Timothy J, 1992. "Nonstationarity and Level Shifts with an Application to Purchasing Power Parity," Journal of Business & Economic Statistics, American Statistical Association, vol. 10(3), pages 301-20, July.
  15. Rajiv Lal & V. Padmanabhan, 1995. "Competitive Response and Equilibria," Marketing Science, INFORMS, vol. 14(3_supplem), pages G101-G108.
  16. Granger, C. W. J., 1981. "Some properties of time series data and their use in econometric model specification," Journal of Econometrics, Elsevier, vol. 16(1), pages 121-130, May.
  17. repec:ner:tilbur:urn:nbn:nl:ui:12-339978 is not listed on IDEAS
  18. Perron, Pierre, 1990. "Testing for a Unit Root in a Time Series with a Changing Mean," Journal of Business & Economic Statistics, American Statistical Association, vol. 8(2), pages 153-62, April.
  19. repec:ner:tilbur:urn:nbn:nl:ui:12-358837 is not listed on IDEAS
  20. Pesaran, M. Hashem & Smith, Ron, 1995. "Estimating long-run relationships from dynamic heterogeneous panels," Journal of Econometrics, Elsevier, vol. 68(1), pages 79-113, July.
  21. repec:ner:tilbur:urn:nbn:nl:ui:12-358916 is not listed on IDEAS
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