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Keeping In Touch With Citizens Online: Social Media Usage In Dutch Local Government

Author

Listed:
  • Bram Faber

    (VU Amsterdam)

  • Tjerk Budding

    (VU Amsterdam)

  • Raymond (R.H.J.M.) Gradus

    (VU Amsterdam)

Abstract

In recent years, social media has become a major venue for the interplay between citizens and public sector organizations, in order to facilitate corporate dialog. However, not much comprehensive research has been done on how interactivity between local governments and citizens takes shape. Building on earlier work that addresses municipal e-government adoption, this article does empirical work on the ways in which social media is used by all 380 Dutch municipalities. It focuses on social media usage by means of a quantitative assessment through five social media platforms: Twitter, Facebook, LinkedIn, YouTube, and Instagram. In doing so, it sheds light on the interrelations between e-government adoption, social media deployment, and sophistication of use from a local government perspective. Furthermore we identify determinants for the types of social media usage by means of a stages of an e-government model consisting of three phases. We find that more densely populated municipalities with a larger and a higher-educated population use their Twitter account significantly different from their counterparts.

Suggested Citation

  • Bram Faber & Tjerk Budding & Raymond (R.H.J.M.) Gradus, 2019. "Keeping In Touch With Citizens Online: Social Media Usage In Dutch Local Government," Tinbergen Institute Discussion Papers 19-001/VIII, Tinbergen Institute.
    • Handle: RePEc:tin:wpaper:20190001
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    References listed on IDEAS

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    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    2. Jose Manuel Ruano de la Fuente, 2014. "E-Government Strategies in Spanish Local Governments," Local Government Studies, Taylor & Francis Journals, vol. 40(4), pages 600-620, July.
    3. Tjerk Budding & Bram Faber & Raymond Gradus, 2018. "Assessing electronic service delivery in municipalities: determinants and financial consequences of e-government implementation," Local Government Studies, Taylor & Francis Journals, vol. 44(5), pages 697-718, September.
    4. Reto Steiner & Claire Kaiser, 2017. "Effects of amalgamations: evidence from Swiss municipalities," Public Management Review, Taylor & Francis Journals, vol. 19(2), pages 232-252, February.
    5. Moritz Hoffen & Marvin Hagge & Jan Hendrik Betzing & Friedrich Chasin, 2018. "Leveraging social media to gain insights into service delivery: a study on Airbnb," Information Systems and e-Business Management, Springer, vol. 16(2), pages 247-269, May.
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    JEL classification:

    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation

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