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Investigation of Business Strategies in Higher Education Service Model of Selected Private Universities in India

Author

Listed:
  • Aithal, Sreeramana
  • Kumar, Anil
  • M, Madhushree
  • R, Revathi

Abstract

Many Countries in the globe have adopted private University system as a part of their higher education offering strategy. India, being second in the number of private universities in the World, has given exactly 50 % shares to privately governed Universities (Private & Deemed to be universities together) and remaining 50% are Govt. Funded universities (Central & State Govt. together). Presently in India, there are 264 private universities spread over 22 states. Due to non-availability of any financial support from the state and central governments, private universities are trying to sustain through their only strategy of service differentiation through 21st century curriculum and industry integrated programme design. In this paper, we have studied the business strategies of some of the private universities in India which include Admission Strategies, Growth strategies, Innovative strategies, Research Strategies, Collaboration Strategies, Placement Strategies, and Technology adoption strategies to add competitive values to services provided to the stakeholders The paper also suggests some recommendations based on the observations and intuition to contribute to the business strategies to improve the performance and brand image of private universities.

Suggested Citation

  • Aithal, Sreeramana & Kumar, Anil & M, Madhushree & R, Revathi, 2018. "Investigation of Business Strategies in Higher Education Service Model of Selected Private Universities in India," MPRA Paper 85726, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:85726
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    References listed on IDEAS

    as
    1. Aithal, Sreeramana & Kumar, Suresh & Kumari, Deekshitha, 2015. "Societal Expectation And Institutional Accountability In Higher Education," MPRA Paper 71992, University Library of Munich, Germany.
    2. Aithal, Sreeramana, 2016. "Creating Innovators through setting up organizational Vision, Mission, and Core Values : a Strategic Model in Higher Education," MPRA Paper 71954, University Library of Munich, Germany, revised Jan 2016.
    3. Aithal, Architha & Aithal, Sreeramana, 2018. "How and Why Wharton Business School became World Topper – A Case Study on Organizational Quest for Excellence of First US Business School," MPRA Paper 85727, University Library of Munich, Germany.
    4. Aithal, Sreeramana & Kumar, Suresh, 2016. "ABC Model of Research Productivity and Higher Educational Institutional Ranking," MPRA Paper 72333, University Library of Munich, Germany.
    5. Aithal, Sreeramana, 2016. "Student Centric Curriculum Design and Implementation – Challenges & Opportunities in Business Management & IT Education," MPRA Paper 74365, University Library of Munich, Germany, revised 19 Sep 2016.
    6. Aithal, Sreeramana, 2016. "Study on Research Productivity in World Top Business Schools," MPRA Paper 72246, University Library of Munich, Germany.
    7. Aithal, Sreeramana & Kumar, Suresh, 2016. "Analysis of Choice Based Credit System in Higher Education," MPRA Paper 71743, University Library of Munich, Germany.
    8. Aithal, Sreeramana & Kumar, Suresh, 2016. "Maintaining Teacher Quality in Higher Education Institutions," MPRA Paper 72240, University Library of Munich, Germany.
    9. Rao, Srinivas & Kumar, Suresh & Aithal, Sreeramana, 2015. "Strategic Planning in Higher Education Institutions : A Case Study of SIMS - VISION 2025," MPRA Paper 71374, University Library of Munich, Germany, revised Apr 2015.
    10. Aithal, Sreeramana, 2015. "How an effective leadership and governance supports to achieve institutional vision, mission and objectives," MPRA Paper 71433, University Library of Munich, Germany, revised May 2015.
    11. Aithal, Sreeramana & Shenoy, Varun, 2016. "Changing Approaches in Campus Placements: A New Futuristic Model," MPRA Paper 72245, University Library of Munich, Germany.
    12. Aithal, Sreeramana, 2016. "The concept of Ideal Strategy and its realization using White Ocean Mixed Strategy," MPRA Paper 71770, University Library of Munich, Germany.
    13. P. K. Paul & A. Bhuimali & P. S. Aithal & R. Rajesh, 2017. "Information Science and Technology (IST): The Nature and View from the Domain of Computing, Humanities, Management and Engineering A Conceptual Techno-Educational Study," Scientific Review, Academic Research Publishing Group, vol. 3(9), pages 77-82, 09-2017.
    14. Maryann Feldman & Irwin Feller & Janet Bercovitz & Richard Burton, 2002. "Equity and the Technology Transfer Strategies of American Research Universities," Management Science, INFORMS, vol. 48(1), pages 105-121, January.
    15. Aithal, Sreeramana & Acharya, Radhakrishna, 2016. "Strategic Management Models & Indian Epics," MPRA Paper 71771, University Library of Munich, Germany, revised Apr 2016.
    16. Aithal, Sreeramana, 2015. "Internal Quality Assurance Cell and its Contribution to Quality Improvement in Higher Education Institutions : A Case of SIMS," MPRA Paper 71434, University Library of Munich, Germany, revised May 2015.
    17. Aithal, Sreeramana, 2016. "Study of Annual Research Productivity in Indian Top Business Schools," MPRA Paper 71435, University Library of Munich, Germany, revised May 2016.
    18. Aithal, Sreeramana, 2016. "How to Increase Research Productivity in Higher Educational Institutions –SIMS Model," MPRA Paper 71750, University Library of Munich, Germany, revised May 2016.
    19. Aithal, Sreeramana & Kumar, Suresh, 2017. "Interconnecting Theory A and ABC Model of Organizational Performance," MPRA Paper 78999, University Library of Munich, Germany, revised 10 Feb 2017.
    20. Editors, 2014. "International Journal of Systems Science," International Journal of Systems Science, Taylor & Francis Journals, vol. 45(12), pages 1-1, December.
    21. Deepak Hegde, 2005. "Public and Private Universities: Unequal Sources of Regional Innovation?," Economic Development Quarterly, , vol. 19(4), pages 373-386, November.
    22. M. D., Pradeep & Aithal, Sreeramana, 2015. "Learning Through Team Centric Exercise & Key Point Pedagogy- An Effective Learning Model for Slow Learners in Social Work Higher Education Training," MPRA Paper 71951, University Library of Munich, Germany, revised Sep 2015.
    23. J Mahender Reddy & K S Sujit, 2004. "Higher Education: The Role of Private Universities in India," The IUP Journal of Public Finance, IUP Publications, vol. 0(4), pages 70-77, November.
    24. Aithal, Sreeramana & Rao, Srinivas & Kumar, Suresh, 2015. "How Innovations and Best Practices can Transform Higher Education Institutions : A Case Study of SIMS," MPRA Paper 71381, University Library of Munich, Germany.
    25. Aithal, Sreeramana & Aithal, Shubrajyotsna, 2016. "Student Centric Learning Through Planned Hard work - An Innovative Model," MPRA Paper 73621, University Library of Munich, Germany.
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    Cited by:

    1. Aithal, Sreeramana & Aithal, Shubhrajyotsna, 2019. "Transforming Society by Creating Innovators through Skill & Research Focussed Education – A Case Study of Srinivas University," MPRA Paper 95151, University Library of Munich, Germany.
    2. Aithal, Sreeramana & Aithal, Shubhrajyotsna, 2019. "Analysis of Higher Education in Indian National Education Policy Proposal 2019 and its Implementation Challenges," MPRA Paper 95157, University Library of Munich, Germany.
    3. Aithal, Sreeramana & Aithal, Shubhrajyotsna, 2020. "Promoting Faculty and Student-Centered Research and Innovation based Excellence Model to Reimage Universities," MPRA Paper 101751, University Library of Munich, Germany.

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    More about this item

    Keywords

    Private universities; Business strategies; Admission strategies; Growth strategies; Research strategies; Collaboration strategies; Placement strategies; Technology adoption strategies.;
    All these keywords.

    JEL classification:

    • A21 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Pre-college
    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • I2 - Health, Education, and Welfare - - Education
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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