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Strategic Management Models & Indian Epics


  • Aithal, Sreeramana
  • Acharya, Radhakrishna


A business strategy is the means by which it sets out to achieve its desired goal. A business strategy is concerned with major resource issues e.g. raising the finance to build a new factory or plant. Strategies are also concerned with deciding on what products to allocate major resources or ensure a win in a given challenge. In this paper, we have discussed various strategic management models under the broad headings of generic strategies, competitive/red ocean strategies, monopoly/blue ocean strategies, sustainability/green ocean strategies, unethical/black ocean strategies and combined/white ocean strategies, their bases in Indian epics like Ramayana and Mahabharata. The strategies used in Indian epics as examples for various modern strategies are analysed and their instances and implementations are discussed. Finally, based on the analysis of all strategies, it is concluded that white ocean mixed strategy can be accepted as a global strategy for the winners. Using PEST analysis, the organizational global strategy can be correlated with White ocean mixed strategy as optimum strategy, to make an organization to be sustainable in global business.

Suggested Citation

  • Aithal, Sreeramana & Acharya, Radhakrishna, 2016. "Strategic Management Models & Indian Epics," MPRA Paper 71771, University Library of Munich, Germany, revised Apr 2016.
  • Handle: RePEc:pra:mprapa:71771

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    Cited by:

    1. Aithal, Sreeramana, 2016. "Review on Various Ideal System Models Used to Improve the Characteristics of Practical Systems," MPRA Paper 74395, University Library of Munich, Germany, revised 20 Sep 2016.
    2. Aithal, Sreeramana & Kumar, Anil & M, Madhushree & R, Revathi, 2018. "Investigation of Business Strategies in Higher Education Service Model of Selected Private Universities in India," MPRA Paper 85726, University Library of Munich, Germany.
    3. Aithal, Sreeramana, 2018. "Strategic Management Research in India : Contribution of Top Business Schools during last 5 Years – A Critical Study," MPRA Paper 86694, University Library of Munich, Germany.

    More about this item


    Strategic Management models; Strategy in Indian philosophy.;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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