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Formulation of a Success Model in Pharmaceutical R&D

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  • Hyunju Rachel Kim

Abstract

Recently, pharmaceutical R&D has been demanded to increase productivity in terms of time efficiency and innovation as well. There have been discontinuous challenges coming up in this industry, such as globalized R&D competition, stricter regulation, lengthy process of clinical trials, and so on. Considering external changes, high competition, and discontinuities in the industry, it is a good time to redefine the concept of success in pharmaceutical R&D. Thus, this article attempts to formulate a new success model in pharmaceutical R&D, through contextualizing the industry’s success factors.

Suggested Citation

  • Hyunju Rachel Kim, 2014. "Formulation of a Success Model in Pharmaceutical R&D," SAGE Open, , vol. 4(1), pages 21582440145, March.
  • Handle: RePEc:sae:sagope:v:4:y:2014:i:1:p:2158244014527986
    DOI: 10.1177/2158244014527986
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