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The concept of Ideal Strategy and its realization using White Ocean Mixed Strategy


  • Aithal, Sreeramana


Strategic planning and decision making have an important role in organizational development and sustainability. Various types of strategies are used in strategic management such as Red ocean strategy, Blue ocean strategy, Green ocean strategy, Purple ocean strategy and Black ocean strategy. These strategies are used in organizations by top level executive managers for long term organizational sustainability and to face or deviate from the competition. Based on the organizational analysis, it is observed that many of the organizations use a new type of strategy which is derived from the above five types of strategies for sustainability. In this paper, we have generalized such strategies by developing a concept of ideal strategy and named it as "White Ocean Strategy". Based on observation and focus group study we developed this concept and studied the conditions, characteristics, and procedure of this model of decision making. We have studied the reasons why certain firms opt for White ocean strategy while making decisions for sustainability and consequences of such strategic decisions through investment/perceived Risk Matrix. We have also compared the different strategic choices with that of White ocean strategy. The details and consequences of such strategy followed in some organizations are also discussed.

Suggested Citation

  • Aithal, Sreeramana, 2016. "The concept of Ideal Strategy and its realization using White Ocean Mixed Strategy," MPRA Paper 71770, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:71770

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    References listed on IDEAS

    1. Aithal, Sreeramana & Aithal, Shubhrajyotsna, 2015. "Ideal Technology Concept & its Realization Opportunity using Nanotechnology," MPRA Paper 71380, University Library of Munich, Germany.
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    Cited by:

    1. Aithal, Sreeramana & Aithal, Shubhrajyotsna, 2016. "Opportunities & Challenges for Green Technology in 21st Century," MPRA Paper 73661, University Library of Munich, Germany.
    2. Aithal, Sreeramana, 2016. "Student Centric Curriculum Design and Implementation – Challenges & Opportunities in Business Management & IT Education," MPRA Paper 74365, University Library of Munich, Germany, revised 19 Sep 2016.
    3. Aithal, Sreeramana, 2016. "Review on Various Ideal System Models Used to Improve the Characteristics of Practical Systems," MPRA Paper 74395, University Library of Munich, Germany, revised 20 Sep 2016.
    4. Aithal, Sreeramana & Aithal, Shubhrajyotsna, 2016. "Business Strategy for Nanotechnology based Products and Services," MPRA Paper 71766, University Library of Munich, Germany, revised Apr 2016.
    5. Aithal, Sreeramana & Kumar, Anil & M, Madhushree & R, Revathi, 2018. "Investigation of Business Strategies in Higher Education Service Model of Selected Private Universities in India," MPRA Paper 85726, University Library of Munich, Germany.
    6. Raj, Keerthana & Aithal, Sreeramana, 2018. "A ‘Desi’ Multinational –A Case Study of Hindustan Unilever Limited," MPRA Paper 85699, University Library of Munich, Germany, revised 25 Jan 2018.
    7. Aithal, Sreeramana & Aithal, Shubhrajyotsna, 2019. "Building World-Class Universities : Some Insights & Predictions," MPRA Paper 95734, University Library of Munich, Germany.
    8. Aithal, Sreeramana, 2018. "Strategic Management Research in India : Contribution of Top Business Schools during last 5 Years – A Critical Study," MPRA Paper 86694, University Library of Munich, Germany.
    9. Dag Øivind Madsen & Kåre Slåtten, 2019. "Examining the Emergence and Evolution of Blue Ocean Strategy through the Lens of Management Fashion Theory," Social Sciences, MDPI, Open Access Journal, vol. 8(1), pages 1-23, January.
    10. Aithal, Sreeramana & Aithal, Shubhrajyotsna, 2016. "Nanotechnology Innovations and Commercialization – Opportunities, Challenges & Reasons for Delay," MPRA Paper 72337, University Library of Munich, Germany.
    11. Aithal, Sreeramana & Kumar, Suresh, 2016. "Comparative Analysis of Theory X, Theory Y, Theory Z, and Theory A for Managing People and Performance," MPRA Paper 72974, University Library of Munich, Germany.
    12. Aithal, Sreeramana & P. M., Suresh Kumar, 2016. "Theory A for Optimizing Human Productivity," MPRA Paper 74265, University Library of Munich, Germany, revised 20 Sep 2016.
    13. Aithal, Sreeramana & Aithal, Shubhrajyotsna, 2020. "Promoting Faculty and Student-Centered Research and Innovation based Excellence Model to Reimage Universities," MPRA Paper 101751, University Library of Munich, Germany.

    More about this item


    Ideal Strategy; Red ocean strategy; Blue ocean strategy; Black ocean strategy; White ocean strategy; Comparison of different strategies; Characteristics of White ocean strategy.;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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