The Impacts of Promotions/Marketing, Scheduling, and Economic Factors on Total Gross Revenues for Minor League Baseball Teams
This empirical study finds that total revenues at minor league baseball games are influenced by marketing, economic factors, scheduling, and the weather. In particular, total gross revenues are an increasing function of marketing/promotions such as low value merchandise giveaways, high value merchandise giveaways, group discounts, and fireworks displays. Revenues are also an increasing function of the metropolitan area population and a decreasing function of poverty rates. Teams with higher priced general admissions tickets also experience higher revenues. Revenues are generally higher on Fridays and Saturdays and during July and August (and possibly June), while being lower on Mondays and Tuesdays and during May. Finally, inclement weather, especially rain, reduces revenues.
|Date of creation:||09 Jan 2013|
|Date of revision:||09 May 2013|
|Publication status:||Published in International Advances in Economic Research 3.19(2013): pp. 249-257|
|Contact details of provider:|| Postal: Ludwigstraße 33, D-80539 Munich, Germany|
Web page: https://mpra.ub.uni-muenchen.de
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- Zulal Denaux & David Denaux & Yeliz Yalcin, 2011. "Factors Affecting Attendance of Major League Baseball: Revisited," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 39(2), pages 117-127, June.
- Richard Cebula & Michael Toma & Jay Carmichael, 2009. "Attendance and promotions in minor league baseball: the Carolina League," Applied Economics, Taylor & Francis Journals, vol. 41(25), pages 3209-3214.
- White, Halbert, 1980. "A Heteroskedasticity-Consistent Covariance Matrix Estimator and a Direct Test for Heteroskedasticity," Econometrica, Econometric Society, vol. 48(4), pages 817-38, May.
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