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Factors Affecting Attendance of Major League Baseball: Revisited

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  • Zulal Denaux
  • David Denaux
  • Yeliz Yalcin

Abstract

Many studies have been conducted analyzing factors affecting the demand for Major League Baseball (MLB) games. This paper revisits the factors affecting the long-run demand for attendance, employing an unbalanced panel technique for all home games played over the period from 1979 to 2004 seasons for the 12 non-expansion, non-adjustment teams from MLB. Combining both teams and every home game played during 1979–2004 seasons, dimensions provide better understanding of long-run demand for attendance. The study finds that time factors, fan interest, city characteristics, team’s performance, and fan’s attendance behavior have strong influences on the game attendance. Copyright International Atlantic Economic Society 2011

Suggested Citation

  • Zulal Denaux & David Denaux & Yeliz Yalcin, 2011. "Factors Affecting Attendance of Major League Baseball: Revisited," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 39(2), pages 117-127, June.
    • Handle: RePEc:kap:atlecj:v:39:y:2011:i:2:p:117-127
    DOI: 10.1007/s11293-011-9274-2
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    References listed on IDEAS

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    Cited by:

    1. Trinh Thuy Anh & Tran Kiem Viet Thang, 2020. "Motivations for attracting customers and their intention to participate in tourism events in Ho Chi Minh City," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 10(1), pages 37-51.
    2. Richard Cebula & Christopher Coombs & Luther Lawson & Maggie Foley, 2013. "The Impacts of Promotions/Marketing, Scheduling, and Economic Factors on Total Gross Revenues for Minor League Baseball Teams," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 19(3), pages 249-257, August.
    3. Richard Cebula, 2013. "A panel data analysis of the impacts of regional economic factors, marketing and promotions, and team performance on minor league baseball attendance," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 51(3), pages 695-710, December.

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    More about this item

    Keywords

    Long-run demand attendance; Major League Baseball; Panel estimation; L83; C23;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • C23 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Models with Panel Data; Spatio-temporal Models

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