Factors Affecting Attendance of Major League Baseball: Revisited
Many studies have been conducted analyzing factors affecting the demand for Major League Baseball (MLB) games. This paper revisits the factors affecting the long-run demand for attendance, employing an unbalanced panel technique for all home games played over the period from 1979 to 2004 seasons for the 12 non-expansion, non-adjustment teams from MLB. Combining both teams and every home game played during 1979–2004 seasons, dimensions provide better understanding of long-run demand for attendance. The study finds that time factors, fan interest, city characteristics, team’s performance, and fan’s attendance behavior have strong influences on the game attendance. Copyright International Atlantic Economic Society 2011
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Volume (Year): 39 (2011)
Issue (Month): 2 (June)
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