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L’analisi della domanda degli oli extravergine d’oliva in Italia Un’applicazione del modello A.I.D.S
[The analysis of the demand for extra virgin olive oil in Italy An application of the AIDSmodel]

Author

Listed:
  • Diotallevi, Francesco

Abstract

The search of a theoretical model of the behaviour to the consumption, most possible near the evidence of the truth, is at the base of the Demand’s theory. Various scientific approaches to the pattern of the preferences of the consumers and the choices of consumption have been implemented.The extravirgin olive oil market characterizes for a marked dichotomy between little great companies and most numerous smalls businessmen. The first ones have an extension on all territory, while the little ones are legacies to local niches. Moreover, from the data emerged, acquire significance, to the aims of the competitive context, the promotion strategies, particularly used in the supermarket channel. Also in this case, a strong discrepancy is showed between the use promotion lever of the great companies, plus continuous, regarding the small enterprises. It’s strategic, like in other sectors, the increasing role that are assuming the Marches trades, or like market shares (in constant increase on all territory), or like privileged management of the advertising lever. At last, extravirgin olive oil sector is clearly still characterized from a remarkable elasticity of the pricing effect on the volumes of expenditure.

Suggested Citation

  • Diotallevi, Francesco, 2010. "L’analisi della domanda degli oli extravergine d’oliva in Italia Un’applicazione del modello A.I.D.S
    [The analysis of the demand for extra virgin olive oil in Italy An application of the AIDSmodel]
    ," MPRA Paper 41469, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:41469
    as

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    File URL: https://mpra.ub.uni-muenchen.de/41469/1/MPRA_paper_41469.pdf
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Fioriti, Linda & Diotallevi, Francesco & Marchini, Andrea & Pampanini, Rossella, 2012. "Le problematiche socio-economiche dell'obesità nel sistema agroalimentare: il ruolo della GDO nelle scelte di acquisto e di consumo di frutta e verdura
      [Socio-economic problems of obesity in the ag
      ," MPRA Paper 40479, University Library of Munich, Germany.
    2. Fioriti, Linda & Marchini, Andrea & Diotallevi, Francesco & Pampanini, Rossella, 2012. "Obesity epidemic: the role of retailing sector in promoting fruit and vegetable consumption," MPRA Paper 43279, University Library of Munich, Germany.
    3. Fioriti, Linda & Marchini, Andrea & Diotallevi, Francesco & Pampanini, Rossella, 2012. "Obesity Epidemics: The Potential Role of Retailing Sector in Promoting Fruit and Vegetable Consumption," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144964, International European Forum on Innovation and System Dynamics in Food Networks.

    More about this item

    Keywords

    Olive oils AIDS modelling elasticity;

    JEL classification:

    • Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices
    • C20 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - General

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