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Barriers to implementing Sustainable Tourism Policy in Mass Tourism Destinations


  • Dodds, Rachel
  • Butler, Richard


The focus of this paper is on identifying the barriers to successful implementation of sustainable tourism policy. The research used exploratory and descriptive approaches to identify barriers from the literature as well as field research to determine perceived barriers from key respondents in two specific locations in the Mediterranean- Malta and Calviá. The research found that although respondents were aware of sustainable tourism, the individual advantage from exploiting shared pooled or shared resources is often perceived as being greater than the potential long-term shared losses that result from the deterioration of such resources, which means that there is little motivation for individual actors (whether governments, elected officials, or individual operators), to invest or engage in protection or conservation for more sustainable tourism.

Suggested Citation

  • Dodds, Rachel & Butler, Richard, 2009. "Barriers to implementing Sustainable Tourism Policy in Mass Tourism Destinations," MPRA Paper 25162, University Library of Munich, Germany, revised 07 Nov 2009.
  • Handle: RePEc:pra:mprapa:25162

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    References listed on IDEAS

    1. Adam BLAKE & M. Thea SINCLAIR, "undated". "Tourism and EU Accession in Malta and Cyprus," EcoMod2004 330600025, EcoMod.
    2. Walker, Warren E. & Rahman, S. Adnan & Cave, Jonathan, 2001. "Adaptive policies, policy analysis, and policy-making," European Journal of Operational Research, Elsevier, vol. 128(2), pages 282-289, January.
    3. Crosby, Benjamin L., 1996. "Policy implementation: The organizational challenge," World Development, Elsevier, vol. 24(9), pages 1403-1415, September.
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    1. repec:eee:touman:v:36:y:2013:i:c:p:35-44 is not listed on IDEAS

    More about this item


    barriers; sustainable tourism; policy implementation;

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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