Trade-off in energy policy: Evidence from a best-worst discrete choice experiment

This study addresses the critical issue of climate change awareness in Pakistan by evaluating the Pakistani citizens’ willingness to adopt energy reforms to reduce CO2 emissions. Using best-worst scaling, we examined five key attributes important for reforming the Pakistan energy policy: CO2 emission reduction, energy independence, employment impact, transition time, and changes in energy price. The findings reveal a strong preference for reducing CO2 emissions, enhancing energy independence, increasing employment, and accelerating policy implementation. Meanwhile, Pakistan residents revealed concerns about potential increases in energy bills. The analysis showed that male, urban, educated, full-time employed, middle-aged (35-44), married individuals with children, high-income, and environmentally conscious respondents were more willing to trade-off for CO2 reduction. In contrast, apprehension about potential job losses and higher energy bills was prevalent across all subgroups. The study recommends diversifying energy sources, including nuclear and hydro-energy, as a strategic approach to balance environmental goals with economic stability in Pakistan. These insights into public energy policy preferences can inform policymakers and researchers in similar developing countries of sustainable energy strategies.