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Performance of B2B Platform Partnership Management

Author

Listed:
  • Dietlmeier, Simon Frederic
  • Floetgen, Rob Jago
  • Urmetzer, Florian

Abstract

This short paper explores the foundations of B2B platform partnership management. After a theoretical derivation of the terminology, the performance measurement practices of a B2B platform owner offering the two platforms A and B to industrial customers are identified based on qualitative interviews with 21 employees. The research explores empirically whether and how platform partnership management performance is in reality measured, and what important success factors contribute to a functioning partnership management strategy.

Suggested Citation

  • Dietlmeier, Simon Frederic & Floetgen, Rob Jago & Urmetzer, Florian, 2024. "Performance of B2B Platform Partnership Management," MPRA Paper 120610, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:120610
    as

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    File URL: https://mpra.ub.uni-muenchen.de/120610/1/MPRA_paper_120610.pdf
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    References listed on IDEAS

    as
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    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • B4 - Schools of Economic Thought and Methodology - - Economic Methodology
    • K0 - Law and Economics - - General
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • O2 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy
    • P5 - Political Economy and Comparative Economic Systems - - Comparative Economic Systems
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • R1 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics
    • Y4 - Miscellaneous Categories - - Dissertations
    • Z1 - Other Special Topics - - Cultural Economics

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