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Industry-based methodological approaches to the measurement of Creative Industries: a theoretical and empirical account

Author

Listed:
  • Sara Santos Cruz

    () (CEF.UP, Faculdade de Economia, Universidade do Porto)

  • Aurora A.C. Teixeira

    () (CEF.UP, Faculdade de Economia, Universidade do Porto; INESC Tec; OBEGEF)

Abstract

The rising interest in the creative economy has encouraged several authors both in the political and academic spheres to focus on creative industries and cultural activities and assess their effects on regional and national development. The issue of measurement has, however, limited the analysis considerably. Despite progress at the theoretical and empirical levels, there is a generalized lack of clear definitions and estimations as to what represents cultural activities and creative industries. This paper critically reviews the growing corpus of literature on approaches to the measurement of creative industries. Moreover, it presents a detailed mapping of the creative sectors and estimates the relative weight of creative industries according to relevant industry-based methodologies, using a unique dataset (Quadros de Pessoal, Portugal), which includes over 3 million workers, and that permits an accurate comparative analysis of the different methodologies under study. The choice of approach when measuring creative industries is relevant in estimating the importance of such industries. Indeed, depending on the approach used, the importance of creative industries in Portugal differs, ranging from 2.5% (DCMS Model) to 4.6% (WIPO copyright model). In order to overcome the limitations of existing methodologies, we proposed a new industry-based approach focusing on core creative industries. According to the proposed methodology, core creative industries represent 3.5% of Portuguese employment, in which ‘Software publishing’ and ‘Computer/IT consultancy’ (1.0%), ‘Publishing’ (1.0%), and ‘Advertising and Marketing’ (0.4%) are the most relevant sub-segments.

Suggested Citation

  • Sara Santos Cruz & Aurora A.C. Teixeira, 2012. "Industry-based methodological approaches to the measurement of Creative Industries: a theoretical and empirical account," FEP Working Papers 453, Universidade do Porto, Faculdade de Economia do Porto.
  • Handle: RePEc:por:fepwps:453
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    File URL: http://www.fep.up.pt/investigacao/workingpapers/wp453.pdf
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    References listed on IDEAS

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    1. Jason Potts & Stuart Cunningham & John Hartley & Paul Ormerod, 2008. "Social network markets: a new definition of the creative industries," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 32(3), pages 167-185, September.
    2. David Mcgranahan & Timothy Wojan, 2007. "Recasting the Creative Class to Examine Growth Processes in Rural and Urban Counties," Regional Studies, Taylor & Francis Journals, vol. 41(2), pages 197-216.
    3. Allen J. Scott, 1997. "The Cultural Economy of Cities," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 21(2), pages 323-339, June.
    4. repec:pri:cpanda:wp21%20-%20tepper is not listed on IDEAS
    5. Jason Potts & Stuart Cunningham, 2010. "Four models of the creative industries," Revue d'économie politique, Dalloz, vol. 120(1), pages 163-180.
    6. Pratt, Andy C., 2008. "Creative cities: the cultural industries and the creative class," LSE Research Online Documents on Economics 20704, London School of Economics and Political Science, LSE Library.
    7. Jan Vang & Cristina Chaminade, 2007. "Cultural Clusters, Global-Local Linkages and Spillovers: Theoretical and Empirical Insights from an Exploratory Study of Toronto's Film Cluster," Industry and Innovation, Taylor & Francis Journals, vol. 14(4), pages 401-420.
    8. Ann Markusen & Gregory H. Wassall & Douglas DeNatale & Randy Cohen, 2008. "Defining the Creative Economy: Industry and Occupational Approaches," Economic Development Quarterly, , vol. 22(1), pages 24-45, February.
    9. Timothy R. Wojan & Dayton M. Lambert & David A. McGranahan, 2007. "Emoting with their feet: Bohemian attraction to creative milieu -super-†," Journal of Economic Geography, Oxford University Press, vol. 7(6), pages 711-736, November.
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    Cited by:

    1. Andreea Stoian & Rui Henrique Alves, 2012. "Can EU high indebted countries manage to fulfill fiscal sustainability? Some evidence from the solvency constraint," FEP Working Papers 464, Universidade do Porto, Faculdade de Economia do Porto.
    2. Ricardo Biscaia & Paula Sarmento, 2012. "Cost inefficiency and Optimal Market Structure in Spatial Cournot Discrimination," FEP Working Papers 462, Universidade do Porto, Faculdade de Economia do Porto.
    3. João Correia-da-Silva & Joana Pinho, 2012. "The profit-sharing rule that maximizes sustainability of cartel agreements," FEP Working Papers 463, Universidade do Porto, Faculdade de Economia do Porto.
    4. Pedro Cosme Costa Vieira, 2012. "A low cost supercritical Nuclear + Coal 3.0 Gwe power plant," FEP Working Papers 461, Universidade do Porto, Faculdade de Economia do Porto.

    More about this item

    Keywords

    Creative Industries; Industry-based Methodology; Measurement;

    JEL classification:

    • L80 - Industrial Organization - - Industry Studies: Services - - - General
    • R12 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Size and Spatial Distributions of Regional Economic Activity; Interregional Trade (economic geography)
    • C80 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - General
    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access

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