IDEAS home Printed from https://ideas.repec.org/p/nmp/nuland/815.html
   My bibliography  Save this paper

Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina

Author

Listed:
  • Lacaze, María Victoria
  • Rodríguez, Elsa Mirta M.
  • Lupín, Beatriz

Abstract

In developed countries, a series of food scares and the overuse of antibiotics in animals have increased consumers' concerns about chicken meat quality since the last decades. In Argentina, consumers are clearly becoming oriented to alternative chicken varieties they conceive as "healthier", "tastier" and "free of harmful chemical substances". This paper aims to calculate Argentinean consumers' willingness-to-pay (WTP) for organic fresh chicken in the domestic market by applying the Contingent Valuation approach and with a view to providing some useful insights to promote organic chicken production and consumption. A binomial logit model was estimated with data from a consumer survey conducted in Buenos Aires City, Argentina. Willingness-to-pay is explained by the consumption of organic products, health risks perceptions, production processes and regulation concerns and labels reading. WTP calculation reveals a mean value of 21.4%/kg and a median of 19%/kg. Even though both measures are below than the average price premium prevailing at the sampled stores (24.6%/kg), they are indicating that organic chicken is positively valued. In fact, it is provided with the nutritional and product origin information that consumers require and considered for them as a safer option than conventional chicken.

Suggested Citation

  • Lacaze, María Victoria & Rodríguez, Elsa Mirta M. & Lupín, Beatriz, 2009. "Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina," Nülan. Deposited Documents 815, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:815
    as

    Download full text from publisher

    File URL: https://nulan.mdp.edu.ar/id/eprint/815/1/01334.pdf
    File Function: published
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Buzby, Jean C. & Ready, Richard C. & Skees, Jerry R., 1995. "Contingent Valuation In Food Policy Analysis: A Case Study Of A Pesticide-Residue Risk Reduction," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(2), pages 1-13, December.
    2. Govindasamy, Ramu & Italia, John, 1999. "Predicting Willingness-To-Pay A Premium For Organically Grown Fresh Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(2), pages 1-10, July.
    3. W. Michael Hanemann, 1984. "Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 66(3), pages 332-341.
    4. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
    5. Rodriguez, Elsa M. & Lupin, Beatriz & Lacaze, Maria Victoria, 2006. "Consumers' Perceptions about Food Quality Attributes and Their Incidence in Argentinean Organic Choices," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25791, International Association of Agricultural Economists.
    6. Farina, Tatiana M.Q. & de Almeida, Silvia F., 2003. "Consumer Perception On Alternative Poultry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 5(2), pages 1-11.
    7. John M. Antle, 1999. "The New Economics of Agriculture," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(5), pages 993-1010.
    8. Lohr, Luanne, 2001. "Factors Affecting International Demand And Trade In Organic Food Products," Faculty Series 16674, University of Georgia, Department of Agricultural and Applied Economics.
    9. Goldberg, Isabell & Roosen, Jutta, 2005. "Measuring Consumer Willingness to Pay for a Health Risk Reduction of Salmonellosis and Campylobacteriosis," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24512, European Association of Agricultural Economists.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ngigi, Marther W. & Okello, Julius Juma & Lagerkvist, Carl Johan & Karanja, Nancy & Mburu, John G., 2010. "Assessment of developing-country urban consumers’ willingness to pay for quality of leafy vegetables: The case of middle and high income consumers in Nairobi, Kenya," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 96191, African Association of Agricultural Economists (AAAE).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rodríguez, Elsa Mirta M. & Lacaze, María Victoria & Lupín, Beatriz, 2007. "Willingness to pay for organic food in Argentina: evidence from a consumer survey," Nülan. Deposited Documents 1300, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    2. Rodriguez, Elsa M. & Lacaze, Maria Victoria & Lupin, Beatriz, 2008. "Contingent Valuation of Consumers’ Willingness-to-Pay for Organic Food in Argentina," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43947, European Association of Agricultural Economists.
    3. Lacaze, María Victoria, 2009. "Las preferencias de los consumidores argentinos por alimentos diferenciados por atributos de calidad de procesos: el caso de la leche entera orgánica," Nülan. Deposited Documents 378, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    4. Rodríguez, Elsa Mirta M., 2011. "Consumers preferences for bio-based products and market analysis," Nülan. Deposited Documents 2556, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    5. Onyango, Benjamin M. & Hallman, William K. & Bellows, Anne, 2006. "Purchasing Organic Food in U.S. Food Systems: A Study of Attitudes and Practice," 2006 Annual meeting, July 23-26, Long Beach, CA 21060, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Rodríguez, Elsa Mirta M., 2006. "La visión de los economistas agrarios frente al consumo de productos diferenciados," Nülan. Deposited Documents 1264, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    7. Domínguez-Torreiro, Marcos & Soliño, Mario, 2011. "Provided and perceived status quo in choice experiments: Implications for valuing the outputs of multifunctional rural areas," Ecological Economics, Elsevier, vol. 70(12), pages 2523-2531.
    8. Colin Green & Karen Gerard, 2009. "Exploring the social value of health‐care interventions: a stated preference discrete choice experiment," Health Economics, John Wiley & Sons, Ltd., vol. 18(8), pages 951-976, August.
    9. Bergstrom, John C. & Taylor, Laura O., 2006. "Using meta-analysis for benefits transfer: Theory and practice," Ecological Economics, Elsevier, vol. 60(2), pages 351-360, December.
    10. Alemu I, Jahson Berhane & Schuhmann, Peter & Agard, John, 2019. "Mixed preferences for lionfish encounters on reefs in Tobago: Results from a choice experiment," Ecological Economics, Elsevier, vol. 164(C), pages 1-1.
    11. Norton, Daniel & Hynes, Stephen, 2014. "Valuing the non-market benefits arising from the implementation of the EU Marine Strategy Framework Directive," Ecosystem Services, Elsevier, vol. 10(C), pages 84-96.
    12. Rulleau, Bénédicte & Dehez, Jeoffrey & Point, Patrick, 2011. "The tourist recreational demand for coastal forests: Do forests really matter?," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), vol. 92(3).
    13. Mora Rodriguez, Jhon James, 2013. "Introduccion a la teoría del consumidor [Introduction to Consumer Theory]," MPRA Paper 48129, University Library of Munich, Germany, revised 08 Jul 2013.
    14. Rai, Rajesh Kumar & Scarborough, Helen, 2012. "Estimating the public benefits of mitigating damages caused by invasive plant species in a subsistence economy," 2012 Conference (56th), February 7-10, 2012, Fremantle, Australia 124421, Australian Agricultural and Resource Economics Society.
    15. Wachenheim, Cheryl & Hovde, Scott & Hearne, Robert & Nganje, William, 2015. "Identifying Market Preferences for High Selenium Beef," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(3), pages 1-18, October.
    16. Ekin Birol & Sukanya Das, 2010. "Valuing the Environment in Developing Countries: Modeling the Impact of Distrust in Public Authorities’ Ability to Deliver on the Citizens’ Willingness to Pay for Improved Environmental Quality," Working Papers 2010-055, Madras School of Economics,Chennai,India.
    17. Mandy Ryan & Angela Bate, 2001. "Testing the assumptions of rationality, continuity and symmetry when applying discrete choice experiments in health care," Applied Economics Letters, Taylor & Francis Journals, vol. 8(1), pages 59-63.
    18. Villanueva, Anastasio J. & Rodriguez-Entrena, Macario & Arriaza, Manuel & Gomez-Limon, Jose A., 2015. "Matching supply-side and demand-side analyses for the assessment of agri-environmental schemes: The case of irrigated olive groves of southern Spain," 2015 Conference, August 9-14, 2015, Milan, Italy 211919, International Association of Agricultural Economists.
    19. Gebreegziabher, Z. & Mekonnen, A. & Beyene, A.D. & Hagos, F., 2018. "Valuation of access to irrigation water in rural Ethiopia: application of choice experiment and contingent valuation methods," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277168, International Association of Agricultural Economists.
    20. Bénédicte Rulleau & Jeoffrey Dehez & Patrick Point, 2011. "The tourist recreational demand for coastal forests: Do forests really matter?," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 92(3), pages 291-310.

    More about this item

    Keywords

    Disposición a Pagar; Comportamiento del Consumidor; Percepción del Consumidor; Alimentos Orgánicos; Pollo; Riesgo; Método de Valoración Contingente; Argentina;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nmp:nuland:815. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Cristian Merlino S. (email available below). General contact details of provider: https://edirc.repec.org/data/femdpar.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.