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Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina

Author

Listed:
  • Lacaze, María Victoria
  • Rodríguez, Elsa Mirta M.
  • Lupín, Beatriz

Abstract

This paper aims to calculate Argentinean consumers' willingness to pay (WTP) for organic fresh chicken in the domestic market, by applying the Contingent Valuation approach and with a view to providing some useful insights for promoting organic chicken production and consumption in Argentina. A binomial logit model was estimated using data from a consumer survey conducted in Buenos Aires City, Argentina. Willingness to pay is explained by the consumption of organic products, health risk perceptions, concerns about production processes and also regulation issues, and label reading. The WTP calculation reveals a mean value of 21.4%/kg and a median value of 19%/kg. These results indicate that organic chicken is positively valued by consumers. In fact, it provides the nutritional and product origin information that buyers require and they consider it a safer option than conventional chicken.

Suggested Citation

  • Lacaze, María Victoria & Rodríguez, Elsa Mirta M. & Lupín, Beatriz, 2010. "Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina," Nülan. Deposited Documents 1286, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
  • Handle: RePEc:nmp:nuland:1286
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    File URL: https://nulan.mdp.edu.ar/id/eprint/1286/1/lacaze.etal.2010.pdf
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    2. Ngigi, Marther W. & Okello, Julius Juma & Lagerkvist, Carl Johan & Karanja, Nancy & Mburu, John G., 2010. "Assessment of developing-country urban consumers’ willingness to pay for quality of leafy vegetables: The case of middle and high income consumers in Nairobi, Kenya," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 96191, African Association of Agricultural Economists (AAAE).
    3. Thi-Minh-Ngoc Luu, 2024. "What Motivates Generation Z in Vietnam to Purchase Organic Food? An Application of Extended Theory of Planned Behaviour," GATR Journals jmmr328, Global Academy of Training and Research (GATR) Enterprise.

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    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities

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