Integrating R&D and marketing : a review and analysis of the literature
Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."
|Date of creation:||1994|
|Date of revision:|
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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- John R. Hauser & Duncan I. Simester & Birger Wernerfelt, 1994. "Customer Satisfaction Incentives," Marketing Science, INFORMS, vol. 13(4), pages 327-350.
- Abbie Griffin & John R. Hauser, 1993.
"The Voice of the Customer,"
INFORMS, vol. 12(1), pages 1-27.
- Amiya K. Basu & Rajiv Lal & V. Srinivasan & Richard Staelin, 1985. "Salesforce Compensation Plans: An Agency Theoretic Perspective," Marketing Science, INFORMS, vol. 4(4), pages 267-291.
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