Integrating R&D and marketing : a review and analysis of the literature
Cover title. Revision of: Integrating mechanisms for marketing R&D. 1994. "October 1994."
|Date of creation:||1994|
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- Abbie Griffin & John R. Hauser, 1993.
"The Voice of the Customer,"
INFORMS, vol. 12(1), pages 1-27.
- Amiya K. Basu & Rajiv Lal & V. Srinivasan & Richard Staelin, 1985. "Salesforce Compensation Plans: An Agency Theoretic Perspective," Marketing Science, INFORMS, vol. 4(4), pages 267-291.
- Deborah Dougherty & Trudy Heller, 1994. "The Illegitimacy of Successful Product Innovation in Established Firms," Organization Science, INFORMS, vol. 5(2), pages 200-218, May.
- John R. Hauser & Duncan I. Simester & Birger Wernerfelt, 1994. "Customer Satisfaction Incentives," Marketing Science, INFORMS, vol. 13(4), pages 327-350.
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