The joint contribution of marketing and sales to the creation of superior customer value
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- Cometto, Teresa & Nisar, Arsalan & Palacios, Miguel & Le Meunier-FitzHugh, Kenneth & Labadie, Gaston J., 2016. "Organizational linkages for new product development: Implementation of innovation projects," Journal of Business Research, Elsevier, vol. 69(6), pages 2093-2100.
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- Malshe, Avinash, 2010. "How is marketers' credibility construed within the sales-marketing interface?," Journal of Business Research, Elsevier, vol. 63(1), pages 13-19, January.
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