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The joint contribution of marketing and sales to the creation of superior customer value

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Cited by:

  1. Bragge, Johanna & Kauppi, Katri & Ahola, Tuomas & Aminoff, Anna & Kaipia, Riikka & Tanskanen, Kari, 2019. "Unveiling the intellectual structure and evolution of external resource management research: Insights from a bibliometric study," Journal of Business Research, Elsevier, vol. 97(C), pages 141-159.
  2. Selma Regina Martins OLIVEIRA & Sandro TRENTO, 2019. "Assessing Business Incubators Performance From Its Characteristics," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 750-763, November.
  3. Cometto, Teresa & Nisar, Arsalan & Palacios, Miguel & Le Meunier-FitzHugh, Kenneth & Labadie, Gaston J., 2016. "Organizational linkages for new product development: Implementation of innovation projects," Journal of Business Research, Elsevier, vol. 69(6), pages 2093-2100.
  4. Blocker, Christopher P., 2011. "Modeling customer value perceptions in cross-cultural business markets," Journal of Business Research, Elsevier, vol. 64(5), pages 533-540, May.
  5. Alireza Bashiri Mosavi & Amir Afsar, 2018. "Customer Value Analysis in Banks Using Data Mining and Fuzzy Analytic Hierarchy Processes," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 17(03), pages 819-840, May.
  6. Makkonen, Marika & Sundqvist-Andberg, Henna, 2017. "Customer value creation in B2B relationships: Sawn timber value chain perspective," Journal of Forest Economics, Elsevier, vol. 29(PB), pages 94-106.
  7. Mauro Cavallone & Daniela Andreini & Giuseppe Pedeliento & Francesca Magno, 2018. "Legitimizing the contribution of marketing to firms? success: An exploratory investigation of marketing professionals," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(2), pages 15-36.
  8. Navarro, Susana & Llinares, Carmen & Garzon, Dolores, 2016. "Exploring the relationship between co-creation and satisfaction using QCA," Journal of Business Research, Elsevier, vol. 69(4), pages 1336-1339.
  9. Avlonitis George J., 2016. "Marketing Strategies and Tactics an a Period of Recession," Marketing of Scientific and Research Organizations, Sciendo, vol. 19(1), pages 21-32, March.
  10. Burström, Thommie & Wilson, Timothy L. & Wincent, Joakim, 2020. "Dynamics of after-sales managers’ strategizing work: What, why and how," Journal of Business Research, Elsevier, vol. 110(C), pages 119-131.
  11. Haarhaus, Tim & Liening, Andreas, 2020. "Building dynamic capabilities to cope with environmental uncertainty: The role of strategic foresight," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
  12. Wahab, Mastura Ab. & Quazi, Ali & Blackman, Deborah, 2016. "Measuring and validating Islamic work value constructs: An empirical exploration using Malaysian samples," Journal of Business Research, Elsevier, vol. 69(10), pages 4194-4204.
  13. Gabor Hetenyi & Magdolna Szilasi & Attila Lengyel, 2019. "PLS Modelling of Factors Aff ecting the Cooperation Between Sales and Marketing in Pharmaceutical and Non-Pharmaceutical Manufacturing Firms," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 31(2), pages 227-247.
  14. Sadek, Biland, 2024. "Components and Strategic Routes of Corporate Transformations," MPRA Paper 120332, University Library of Munich, Germany, revised 26 Feb 2024.
  15. Anca Francisca Cruceru & Daniel Moise, 2017. "Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 135-141, October.
  16. Avlonitis George J. & Lionakis Konstantinos, 2015. "Marketing-Sales Interface and Organizational Competitiveness," Marketing of Scientific and Research Organizations, Sciendo, vol. 15(1), pages 59-76, March.
  17. Muhammad Ashraf & Asad Afzal Humayon & Jamil Ahmad & Mazhar Abbas, 2017. "Three condensed importance of interfunctional communication for the acceptance of CRM system," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1402474-140, January.
  18. Massey, Graham R., 2012. "All quiet on the Western front? Empirical evidence on the “War” between Marketing Managers and Sales Managers," Australasian marketing journal, Elsevier, vol. 20(4), pages 268-274.
  19. Malshe, Avinash, 2010. "How is marketers' credibility construed within the sales-marketing interface?," Journal of Business Research, Elsevier, vol. 63(1), pages 13-19, January.
  20. Harrison, Robert L., 2013. "Using mixed methods designs in the Journal of Business Research, 1990–2010," Journal of Business Research, Elsevier, vol. 66(11), pages 2153-2162.
  21. Rehme, Sarina & Rennhak, Carsten, 2011. "Marketing and sales: Successful peacekeeping," Reutlingen Working Papers on Marketing & Management 2011-11, Reutlingen University, ESB Business School.
  22. Cristina Mele & Jaqueline Pels & Maria Spano & Irene Bernardo, 2023. "Emergent understandings of the market," Italian Journal of Marketing, Springer, vol. 2023(1), pages 1-25, March.
  23. Ramos, Carla & Claro, Danny P. & Germiniano, Renato, 2023. "The effect of inside sales and hybrid sales structures on customer value creation," Journal of Business Research, Elsevier, vol. 154(C).
  24. Mohamed Z. Elbashir & Steve G. Sutton & Habib Mahama & Vicky Arnold, 2021. "Unravelling the integrated information systems and management control paradox: enhancing dynamic capability through business intelligence," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(S1), pages 1775-1814, April.
  25. Malshe, Avinash & Hughes, Douglas E. & Good, Valerie & Friend, Scott B., 2022. "Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 824-846.
  26. Zhu, Qingyun & Dhavale, Dileep G. & Sarkis, Joseph & Wang, Xuan, 2023. "Formalizing organizational product deletion through strategic cross-functional evaluation: A Bayesian analysis approach," International Journal of Production Economics, Elsevier, vol. 262(C).
  27. Junsheng Dou & Emma Su & Song Wang, 2019. "When Does Family Ownership Promote Proactive Environmental Strategy? The Role of the Firm’s Long-Term Orientation," Journal of Business Ethics, Springer, vol. 158(1), pages 81-95, August.
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