Theory and application of defensive strategy
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|Date of creation:||1985|
|Date of revision:|
|Contact details of provider:|| Postal: MASSACHUSETTS INSTITUTE OF TECHNOLOGY (MIT), SLOAN SCHOOL OF MANAGEMENT, 50 MEMORIAL DRIVE CAMBRIDGE MASSACHUSETTS 02142 USA|
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- Charles Blackorby & Daniel Primont & R. Robert Russell, 1975. "Budgeting, Decentralization, and Aggregation," NBER Chapters, in: Annals of Economic and Social Measurement, Volume 4, number 1, pages 23-48 National Bureau of Economic Research, Inc.
- John R. Hauser & Patricia Simmie, 1981. "Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price," Management Science, INFORMS, vol. 27(1), pages 33-56, January.
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