Budgeting, Decentralization, and Aggregation
In: Annals of Economic and Social Measurement, Volume 4, number 1
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- Hauser, John R. & Wisniewski, Kenneth J., 1981. "Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing," Working papers 1244-81., Massachusetts Institute of Technology (MIT), Sloan School of Management.
- Hauser, John R., 1985. "Theory and application of defensive strategy," Working papers 1642-85., Massachusetts Institute of Technology (MIT), Sloan School of Management.
- Hauser, John R. & Urban, Glen L., 1982. "Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model," Working papers 1270-82., Massachusetts Institute of Technology (MIT), Sloan School of Management.
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