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Price theory and the role of marketing science

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  • Hauser, John R.

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  • Hauser, John R., 1983. "Price theory and the role of marketing science," Working papers 1403-83., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:2036
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    File URL: http://hdl.handle.net/1721.1/2036
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    References listed on IDEAS

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    1. John R. Hauser & Patricia Simmie, 1981. "Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price," Management Science, INFORMS, vol. 27(1), pages 33-56, January.
    2. John R. Hauser & Steven M. Shugan, 2008. "Defensive Marketing Strategies," Marketing Science, INFORMS, vol. 27(1), pages 88-110, 01-02.
    3. Lancaster, Kelvin, 1980. "Competition and Product Variety," The Journal of Business, University of Chicago Press, vol. 53(3), pages 79-103, July.
    4. Shugan, Steven M, 1980. "The Cost of Thinking," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(2), pages 99-111, Se.
    5. W.J. Lane, 1980. "Product Differentiation in a Market with Endogenous Sequential Entry," Bell Journal of Economics, The RAND Corporation, vol. 11(1), pages 237-260, Spring.
    6. Jehoshua Eliashberg, 1981. "An Investigation of Competitive Preference Structures and Posterior Performance Through a Bayesian Decision-Theoretic Approach," Management Science, INFORMS, vol. 27(7), pages 785-801, July.
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    More about this item

    Keywords

    HD28 .M414 no.1403-; 83; Marketing; Prices;
    All these keywords.

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