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Cultural investment, local development and instantaneous social capital: A case study of a gathering festival in the South of Italy

  • Attanasi, Giuseppe
  • Casoria, Fortuna
  • Centorrino, Samuele
  • Urso, Giulia

In this paper we show how the investment in cultural events may encourage the building of social capital and foster the development of local communities. We rely on a casestudy that we conducted about the socio-economic impact of the Festival “La Notte della Tarantaâ€, the most important European music festival dedicated to traditional music (about 170.000 participants per year), on the sub-region of southern Italy where it is held. Our evidence is based on a large survey, consisting of nearly 10.000 interviews to Festival participants over a span of five editions (2007-2011). A primary result is that the initial economic investment in the Festival has brought a short-term return in terms of touristic attraction worth more than two times as much. More importantly, our results indicate that a cultural festival, despite being a mass gathering, is able to create strong bonds among its participants and between them and the area where the event takes place. Although these bonds are “instantaneousâ€, i.e. temporally restricted to the duration of the event, they are positively correlated with the economic impact of the event on the territory.

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Paper provided by LERNA, University of Toulouse in its series LERNA Working Papers with number 12.04.361.

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Date of creation: Feb 2012
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Handle: RePEc:ler:wpaper:25737
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  16. repec:spo:wpecon:info:hdl:2441/5l6uh8ogmqildh09h482kc28p is not listed on IDEAS
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