IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this paper

Japanese Films Strike Back: Development of Promotional Alliances in the Japanese Film Industry in the 2000s

Listed author(s):
  • Naoki Wakabayashi
  • Jin-ichiro Yamada
  • Masaru Yamashita
  • Ryuichi Nakamoto
  • Hiromi Nakazato
Registered author(s):

    Supporting the revival of domestic films in the Japanese market in the 2000s, we find the dynamic emergence of promotional alliances or “production consortia,” led by mainly television broadcasters with several media companies. In making local films, they make new conditions that partner organizations may not only share cost, risk and resources but also collaborate for short-term media mix demonstration, which attract Japanese audience again. The aim of this paper is to explore the development of alliance networks of the production consortium in the Japanese film industry and examine the characteristics that facilitate a high rate of performance through knowledge transfer and resources, from the viewpoint of organizational network analysis. Analyzing interfirm promotional alliances in the 2000s, we find that cohesive ties within an animation film consortium contributed to a high rate of performance.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Paper provided by Graduate School of Economics Project Center, Kyoto University in its series Discussion papers with number e-10-009.

    in new window

    Length: 13 pages
    Date of creation: Nov 2010
    Handle: RePEc:kue:dpaper:e-10-009
    Contact details of provider: Postal:
    Yoshida-Honmachi, Sakyo-ku, Kyoto 606-8501

    Phone: (075)753-3400
    Fax: (075)753-3492
    Web page:

    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:kue:dpaper:e-10-009. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Graduate School of Economics Project Center)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.