Japanese Films Strike Back: Development of Promotional Alliances in the Japanese Film Industry in the 2000s
Supporting the revival of domestic films in the Japanese market in the 2000s, we find the dynamic emergence of promotional alliances or “production consortia,” led by mainly television broadcasters with several media companies. In making local films, they make new conditions that partner organizations may not only share cost, risk and resources but also collaborate for short-term media mix demonstration, which attract Japanese audience again. The aim of this paper is to explore the development of alliance networks of the production consortium in the Japanese film industry and examine the characteristics that facilitate a high rate of performance through knowledge transfer and resources, from the viewpoint of organizational network analysis. Analyzing interfirm promotional alliances in the 2000s, we find that cohesive ties within an animation film consortium contributed to a high rate of performance.
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