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The effect of a sports institutionÕs legal structure on sponsorship income: The case of amateur equestrian sports in Germany

Author

Listed:
  • Christoph Breuer

    (Institute of Sport Economics and Sport Management, German Sport University Cologne)

  • Helmut Dietl

    (Institute for Strategy and Business Economics, University of Zurich)

  • Christian WeingŠrtner

    (Institute for Strategy and Business Economics, University of Zurich)

  • Pamela Wicker

    (Institute of Sport Economics and Sport Management, German Sport University Cologne)

Abstract

Choosing the legal structure of a sports institution is one of the key decisions that sports managers must make, in part because the legal structure influences the revenue composition of sports institutions. Based on platform theory and property rights theory, this paper suggests that membersÕ associations receive higher sponsorship revenues than private firms. This study empirically confirms this assumption for amateur sports with data from a survey of equestrian sports institutions in Germany.

Suggested Citation

  • Christoph Breuer & Helmut Dietl & Christian WeingŠrtner & Pamela Wicker, 2011. "The effect of a sports institutionÕs legal structure on sponsorship income: The case of amateur equestrian sports in Germany," Working Papers 0146, University of Zurich, Institute for Strategy and Business Economics (ISU).
    • Handle: RePEc:iso:wpaper:0146
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    Cited by:

    1. Kiefer, Stephanie, 2014. "Are riding club members willing to pay or work for an overall quality improvement?," Discussion Papers of the Institute for Organisational Economics 1/2014, University of Münster, Institute for Organisational Economics.

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    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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