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Erfolgsstrategien im Plattformwettbewerb

Listed author(s):
  • Helmut Dietl


    (Institute for Strategy and Business Economics, University of Zurich)

Die wirtschaftliche Bedeutung von Interaktionsplattformen, die zwei oder mehr Marktseiten miteinander verbinden, ist in der jŸngsten Vergangenheit enorm gestiegen. Beispielsweise stehen Telekommunikations-, Internet-, Versorgungs-, Medien-, Videospiele-, Logistik-, Finanzdienstleistungs-, Computersoftware- und Reiseunternehmen im Plattformwettbewerb. Der wichtigste Unterschied zu anderen Branchen besteht dabei in der Bedeutung von Netzwerkeffekten, insbesondere Netzwerkkreuzeffekten. Dieser Beitrag arbeitet die wichtigsten Erfolgsfaktoren im Plattformwettbewerb heraus und zeigt, wie Unternehmen durch erfolgreiche Netzwerkmobilisierung, Plattformorganisation, Einklink- und BŸndelungsstrategien Wettbewerbsvorteile gegenŸber Konkurrenten erzielen kšnnen.

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Paper provided by University of Zurich, Institute for Strategy and Business Economics (ISU) in its series Working Papers with number 0123.

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Length: 27
Date of creation: Mar 2010
Handle: RePEc:iso:wpaper:0123
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