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Erfolgsstrategien im Plattformwettbewerb

Author

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  • Helmut Dietl

    (Institute for Strategy and Business Economics, University of Zurich)

Abstract

Die wirtschaftliche Bedeutung von Interaktionsplattformen, die zwei oder mehr Marktseiten miteinander verbinden, ist in der jŸngsten Vergangenheit enorm gestiegen. Beispielsweise stehen Telekommunikations-, Internet-, Versorgungs-, Medien-, Videospiele-, Logistik-, Finanzdienstleistungs-, Computersoftware- und Reiseunternehmen im Plattformwettbewerb. Der wichtigste Unterschied zu anderen Branchen besteht dabei in der Bedeutung von Netzwerkeffekten, insbesondere Netzwerkkreuzeffekten. Dieser Beitrag arbeitet die wichtigsten Erfolgsfaktoren im Plattformwettbewerb heraus und zeigt, wie Unternehmen durch erfolgreiche Netzwerkmobilisierung, Plattformorganisation, Einklink- und BŸndelungsstrategien Wettbewerbsvorteile gegenŸber Konkurrenten erzielen kšnnen.

Suggested Citation

  • Helmut Dietl, 2010. "Erfolgsstrategien im Plattformwettbewerb," Working Papers 0123, University of Zurich, Institute for Strategy and Business Economics (ISU).
    • Handle: RePEc:iso:wpaper:0123
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    File URL: http://repec.business.uzh.ch/RePEc/iso/ISU_WPS/123_ISU_full.pdf
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    Citations

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    Cited by:

    1. Helmut Dietl, 2010. "Besonderheiten des Sports ‐ Was rechtfertigt eine "eigene Ökonomik"?," Working Papers 0040, University of Zurich, Center for Research in Sports Administration (CRSA).
    2. Pamela Wicker & Christian Weingärtner & Christoph Breuer & Helmut Dietl, 2012. "The Effect of a Sports Institution’s Legal Structure on Sponsorship Income: The Case of Amateur Equestrian Sports in Germany," International Journal of Sport Finance, Fitness Information Technology, vol. 7(4), pages 340-357, November.
    3. Key Pousttchi & Alexander Gleiss, 2019. "Surrounded by middlemen - how multi-sided platforms change the insurance industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 609-629, December.

    More about this item

    JEL classification:

    • L0 - Industrial Organization - - General
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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