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Estimating Willingness to Pay for E85 in the United States Using an Intercept Survey of Flex Motorists

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  • Kenneth Liao
  • Sebastien Pouliot
  • Bruce A. Babcock

Abstract

Compliance with the Renewable Fuel Standard (RFS) in United States will require price incentives for a substantial number of motorists with flex-fuel vehicles to switch to high ethanol-gasoline blends. Existing estimates of motorists' willingness to pay for high-ethanol blends use data from Brazil, data generated when prices greatly favored low-ethanol blends, or stated preference data collected from mail and online surveys. We conducted an intercept survey of flex motorists as they refueled in five US states. We overcome the problem caused by sample prices favoring low-ethanol blends by augmenting revealed preference data with stated preference data. A sample-selection problem arises because motorists with high willingness to pay seek out the relatively few stations that sell high-ethanol blends. We use responses from two questions to inform sample selection. We find the average US motorist requires a substantial discount to switch to high ethanol blends beyond the price that equates the cost per mile of driving.

Suggested Citation

  • Kenneth Liao & Sebastien Pouliot & Bruce A. Babcock, 2018. "Estimating Willingness to Pay for E85 in the United States Using an Intercept Survey of Flex Motorists," Center for Agricultural and Rural Development (CARD) Publications 16-wp562, Center for Agricultural and Rural Development (CARD) at Iowa State University.
  • Handle: RePEc:ias:cpaper:16-wp562
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    References listed on IDEAS

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    Cited by:

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    3. Tokgoz, Simla & Traoré, Fousseini, 2023. "Understanding E10 markets in the U.S.: Evidence from spatial data," Economic Analysis and Policy, Elsevier, vol. 78(C), pages 1267-1281.
    4. GianCarlo Moschini & Harvey Lapan & Hyunseok Kim, 2017. "The Renewable Fuel Standard in Competitive Equilibrium: Market and Welfare Effects," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 99(5), pages 1117-1142.
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    7. Gabriel E. Lade, 2018. "Testimony Before the U.S. House Committee on Energy and Commerce Subcommittee on Environment," Center for Agricultural and Rural Development (CARD) Publications 18-pb24, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    8. John M. Crespi & Chen-Ti Chen, 2019. "Global Competition Made 2018 a Bad Time to Start a Trade War," Center for Agricultural and Rural Development (CARD) Publications apr-fall-2019-1, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    9. Chris Jones & Philip W. Gassman & Keith E. Schilling, 2019. "The Urgent Need to Address Nutrient Imbalance Problems in Iowa's High-Density Livestock Regions," Center for Agricultural and Rural Development (CARD) Publications apr-fall-2019-3, Center for Agricultural and Rural Development (CARD) at Iowa State University.

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