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Location, Location, Location: Position Effects in Choice Among Simultaneously Presented Options

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  • Maya Bar-Hillel

Abstract

Since its inception, psychology has studied position effects. But the position was a temporal one in sequential presentation, and the dependent variables related to memory and learning. This paper attempts to survey position effects when position is spatial (namely, position=location), all stimuli are presented simultaneously, and the dependent variable is choice. Unlike the ubiquitous "serial position curve", position effects in simultaneous choice are not consistent. A middle bias (advantage to being away from the edges) is the most common, but advantages to being first, last, or both, have also been recorded.

Suggested Citation

  • Maya Bar-Hillel, 2011. "Location, Location, Location: Position Effects in Choice Among Simultaneously Presented Options," Discussion Paper Series dp580, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem.
    • Handle: RePEc:huj:dispap:dp580
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    File URL: http://ratio.huji.ac.il/sites/default/files/publications/dp580.pdf
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    References listed on IDEAS

    as
    1. Eran Dayan & Maya Bar-Hillel, 2011. "Nudge to nobesity II: Menu positions influence food orders," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 6(4), pages 333-342, June.
    2. Eran Dayan & Maya Bar-Hillel, 2011. "Nudge to nobesity II: Menu positions influence food orders," Discussion Paper Series dp581, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem.
    3. James Sundali & Rachel Croson, 2006. "Biases in casino betting: The hot hand and the gambler's fallacy," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 1, pages 1-12, July.
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    Cited by:

    1. Köcher, Sören & Jugovac, Michael & Jannach, Dietmar & Holzmüller, Hartmut H., 2019. "New Hidden Persuaders: An Investigation of Attribute-Level Anchoring Effects of Product Recommendations," Journal of Retailing, Elsevier, vol. 95(1), pages 24-41.
    2. Maya Bar-Hillel, 2015. "Position Effects in Choice from Simultaneous Displays: A Conundrum Solved," Discussion Paper Series dp678, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem.

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