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City Retailers’ Perceptions of Competition: A Choice Experiment

  • Lang, Åsa

    (Dalarna University)

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    The increase and expansion of out-of-town shopping centres is often criticized for out-competing retail business within city centres. City retailers’ own perceptions of competition within and between retail districts are here analyzed via choice experiments in the city of Gävle, Sweden. Choice experiments allow qualitative data to be transformed into quantitative data that can then be analyzed using statistical techniques. The results indicate that city retailers in general perceived a competitive threat within rather than between retail districts. Thus, city retailers do not seem to share policymakers’ concerns that out-of-town shopping centres out-compete retail business within city centres. This implies that city retailers either are naive, or that policy makers tend to overestimate the competitive threat, from out-of-town shopping centres.

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    Paper provided by HUI Research in its series HUI Working Papers with number 58.

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    Length: 35 pages
    Date of creation: 16 Feb 2012
    Date of revision:
    Handle: RePEc:hhs:huiwps:0058
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    1. Gripsrud, Geir & Gronhaug, Kjell, 1985. "Structure and Strategy in Grocery Retailing: A Sociometric Approach," Journal of Industrial Economics, Wiley Blackwell, vol. 33(3), pages 339-47, March.
    2. Haskel, Jonathan & Sadun, Raffaella, 2009. "Regulation and UK Retailing Productivity: Evidence from Micro Data," CEPR Discussion Papers 7140, C.E.P.R. Discussion Papers.
    3. Hanley, Nick & Mourato, Susana & Wright, Robert E, 2001. " Choice Modelling Approaches: A Superior Alternative for Environmental Valuation?," Journal of Economic Surveys, Wiley Blackwell, vol. 15(3), pages 435-62, July.
    4. F Alpizar & F Carlsson & P Martinsson, 2003. "Using Choice Experiments for Non-Market Valuation," Economic Issues Journal Articles, Economic Issues, vol. 8(1), pages 83-110, March.
    5. Arnold, Mark J. & Reynolds, Kristy E. & Ponder, Nicole & Lueg, Jason E., 2005. "Customer delight in a retail context: investigating delightful and terrible shopping experiences," Journal of Business Research, Elsevier, vol. 58(8), pages 1132-1145, August.
    6. Cees Gorter & Peter Nijkamp & Pim Klamer, 2003. "The attraction force of out-of-town shopping malls: a case study on run-fun shopping in the Netherlands," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 94(2), pages 219-229, 05.
    7. Haltiwanger, John & Jarmin, Ron & Krizan, C.J., 2010. "Mom-and-Pop meet Big-Box: Complements or substitutes?," Journal of Urban Economics, Elsevier, vol. 67(1), pages 116-134, January.
    8. repec:cup:cbooks:9780521788304 is not listed on IDEAS
    9. Israel M. Kirzner, 1997. "Entrepreneurial Discovery and the Competitive Market Process: An Austrian Approach," Journal of Economic Literature, American Economic Association, vol. 35(1), pages 60-85, March.
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