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Tweeting for Power: Social Media and Political Campaigning in Indonesia

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Abstract

Social media provides political actors, opinion makers, and the electorate with the opportunity to bypass traditional media and engage in direct exchange of political information. This article explores how political candidates in the 2014 legislative election in Indonesia used social media during their political campaign. Exploiting a unique hand-collected data set, the study sheds light on personal characteristics that have explanatory power for political candidates’ choice to engage over social media. It also provides insight into the content of politicians’ messages and drivers for different types of content. The findings suggest that social media is used by a relatively large percentage of politicians in Indonesia and that they use social media platforms such as Twitter to engage with their electorate on several topics related to their campaign during election periods.

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  • Johansson, Anders C., 2016. "Tweeting for Power: Social Media and Political Campaigning in Indonesia," Stockholm School of Economics Asia Working Paper Series 2016-43, Stockholm School of Economics, Stockholm China Economic Research Institute.
  • Handle: RePEc:hhs:hascer:2016-043
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    5. Johansson, Anders C., 2016. "Social Media and Politics in Indonesia," Stockholm School of Economics Asia Working Paper Series 2016-42, Stockholm School of Economics, Stockholm China Economic Research Institute.
    6. Maja Adena & Ruben Enikolopov & Maria Petrova & Veronica Santarosa & Ekaterina Zhuravskaya, 2015. "Radio and the Rise of The Nazis in Prewar Germany," The Quarterly Journal of Economics, Oxford University Press, vol. 130(4), pages 1885-1939.
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    1. Johansson, Anders C., 2016. "Social Media and Politics in Indonesia," Stockholm School of Economics Asia Working Paper Series 2016-42, Stockholm School of Economics, Stockholm China Economic Research Institute.

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    More about this item

    Keywords

    Indonesia; Social media; Elections; Politics; Democratic process; Political process; Media industry;
    All these keywords.

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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