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Les barrières pour le développement de produits verts et la rentabilité des PME vietnamiennes

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  • Arnaud Le Van

    (ICT - Institut Catholique de Toulouse)

Abstract

Avec le changement des préférences des clients et la volatilité des environnements économiques et technologiques, les entreprises recherchent des nouvelles opportunités pour soutenir sa croissance, sa compétitivité et sa survie par développement des produits plus respectueux de l'environnement. Toutefois, beaucoup d'entreprise, surtout les PME doutent sur la possibilité de réussir car les barrières sont nombreuses et la nécessité de nouveaux investissements et elles questionnent donc sur le retour sur l'investissement. Cet article montre des résultats d'une étude qui a examiné les 15 barrières au développement de produits verts de 1908 PME au Vietnam, ce qui peut limiter la capacité d'une entreprise à rester compétitive et rentable. Les résultats de l'étude montrent que les obstacles ont un impact différent sur les différents types de développement de produits verts. Les obstacles les plus importants sont associés aux coûts, alors que les moins significatifs sont associés à la résistance des managers et des employés. En outre, les résultats démontrent que les coûts associés au développement de produits verts ont proportionnellement un impact plus important sur les petites entreprises que sur les grandes entreprises. Enfin, les résultats de nos études apportent la réponse aux questionnements de chefs d'entreprises en démontrant que l'investissement des PME dans ces activités vertes est rentable à la fois sur le court terme et long terme. Les résultats peuvent aussi être utilisés dans le développement de politiques publiques visant à soutenir et encourager les activités productives plus écologiques parmi les PME au Vietnam en restant compétitifs sur un marché mondial et ayant des répercussions directes sur l'emploi et la viabilité économique du pays.

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  • Arnaud Le Van, 2020. "Les barrières pour le développement de produits verts et la rentabilité des PME vietnamiennes," Working Papers hal-02482057, HAL.
    • Handle: RePEc:hal:wpaper:hal-02482057
    Note: View the original document on HAL open archive server: https://hal.science/hal-02482057
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