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Organizational Challenges of Multinational Corporations at the Base of the Pyramid: An Action-research Inquiry

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  • François Perrot

    (X - École polytechnique)

Abstract

To what extent and how does a multinational corporation adapt its strategy and organizational capabilities in order to address markets at the Base of the Pyramid? This paper builds on the results of a three-year action-research program conducted with Lafarge, a global building materials company and introduces a strategic framework which opposes two types of approaches of such markets: a licence-to-operate approach, and a business opportunityseeking approach. The article analyzes how the company moved from the first to the second approach and discusses the implications in terms of organizational capabilities of with each approach.

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  • François Perrot, 2013. "Organizational Challenges of Multinational Corporations at the Base of the Pyramid: An Action-research Inquiry," Working Papers hal-00771299, HAL.
    • Handle: RePEc:hal:wpaper:hal-00771299
    Note: View the original document on HAL open archive server: https://hal.science/hal-00771299
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    References listed on IDEAS

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    Cited by:

    1. Sjauw-Koen-Fa, August R. & Blok, Vincent & Omta, S.W.F. (Onno), 2016. "Critical Success Factors for Smallholder Inclusion in High Value-Adding Supply Chains by Food & Agribusiness Multinational Enterprise," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(1), pages 1-30, February.
    2. Thomas André & Jean-Pierre Ponssard, 2015. "Managing Base of the Pyramid as a Business Opportunity : A Longitudinal Field Study," Working Papers hal-01221651, HAL.

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    Keywords

    Base of the Pyramid; Multinational Corporation; Action-research;
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