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Importance of satisfaction and role of audit in the development of an internal communication dashboard: A practical case study
[Importance de la satisfaction et rôle de l’audit dans l’élaboration d’un tableau de bord de communication interne : étude de cas pratique]

Author

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  • Mohamed Amine M'Henna

    (Taif University, KSA, ISETJ - Institut Supérieur des Etudes Technologiques de Jendouba- ISETJ)

Abstract

Understanding employees' communication needs is the primary objective of this research. The study seeks to identify the communication needs of employees in an organization to understand and explain the relationship between their satisfaction and the company's internal communication practices. Indeed, an internal communication audit allowed us to measure the level of the communication climate within the chosen firm. The essential components of internal communication satisfaction were identified through a mixed approach; qualitative and quantitative. The measurement of internal brand image, internal cohesion, and communication climate in addition to satisfaction allowed us to present a personalized internal communication dashboard for the firm. L'étude peut servir de modèle pour les entreprises qui n'ont pas de pratiques de communication internes mises en place et présente des implications importantes pour celles qui cherchent à élaborer un tableau de bord de communication interne.

Suggested Citation

  • Mohamed Amine M'Henna, 2023. "Importance of satisfaction and role of audit in the development of an internal communication dashboard: A practical case study [Importance de la satisfaction et rôle de l’audit dans l’élaboration d," Post-Print hal-04964344, HAL.
    • Handle: RePEc:hal:journl:hal-04964344
    DOI: 10.5281/zenodo.7613083
    Note: View the original document on HAL open archive server: https://hal.science/hal-04964344v1
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