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Buzz on line : what is the impact on movies box office?
[Buzz on line : quel impact sur les entrées des films de cinéma ?]

Author

Listed:
  • Christine Balagué

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Laurent Florès

    (CEROG - Centre d'Etudes et de Recherche sur les Organisations et la Gestion - Université Paul Cézanne - Aix-Marseille 3, CRM Metrix (CRM Metrix))

Abstract

In this article authors model movies sales at the box office using different variables including online buzz and media expenditures. They show on 235 movies that online buzz impact appears to be significant, particularly on the first week of the film release. However, online buzz impact remains less important than for other variables such as number of copies and film critics volume.

Suggested Citation

  • Christine Balagué & Laurent Florès, 2007. "Buzz on line : what is the impact on movies box office? [Buzz on line : quel impact sur les entrées des films de cinéma ?]," Post-Print hal-02549568, HAL.
    • Handle: RePEc:hal:journl:hal-02549568
    Note: View the original document on HAL open archive server: https://hal.science/hal-02549568
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    References listed on IDEAS

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    1. Phelps, Joseph E. & Lewis, Regina & Mobilio, Lynne & Perry, David & Raman, Niranjan, 2004. "Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email," Journal of Advertising Research, Cambridge University Press, vol. 44(4), pages 333-348, December.
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    Full references (including those not matched with items on IDEAS)

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