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Online Business Models in Creative Industries. Diversity and Structure

Author

Listed:
  • Inna Lyubareva

    (LUSSI - Département Logique des Usages, Sciences sociales et Sciences de l'Information - UEB - Université européenne de Bretagne - European University of Brittany - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris])

  • Pierre-Jean Benghozi

    (PREG-CRG - Pole de recherche en économie et gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique)

  • Teaiki Fidele

    (PREG-CRG - Pole de recherche en économie et gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique)

Abstract

In recent times creative industries management seems to have been reshaped by the influence of Information and Communication Technologies (ICTs). Constant experimentation and innovation in the business model (BM) has become one of the key sources of firms' competitive advantage. As a result, traditional BMs, which were dominant and stable in their respective industries, have given rise to multiple disruptive BMs. Little is known about which elements contribute to structure and shape the diversity of new online BMs and why no production sector has established a dominant BM. This article addresses these issues. It is based on the empirical study of 34 cultural content websites accounting for the highest combination of digital output and technology in production processes: music, video, film, book, image, and publishing sectors. By means of Multiple Correspondence Analysis (MCA), three classes of online BMs were identified: the "participative model", "distribution model" and "editorial model." The article discusses these BMs, as well as their influence on creativity and cultural diversity.

Suggested Citation

  • Inna Lyubareva & Pierre-Jean Benghozi & Teaiki Fidele, 2014. "Online Business Models in Creative Industries. Diversity and Structure," Post-Print hal-01258823, HAL.
    • Handle: RePEc:hal:journl:hal-01258823
    DOI: 10.2753/IMO0020-8825440403
    Note: View the original document on HAL open archive server: https://hal.science/hal-01258823
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    References listed on IDEAS

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    Cited by:

    1. Monia Castellini & Nicola Valentini, 2019. "Business Models for the Creative Industries: a literature review," Working Papers 2019088, University of Ferrara, Department of Economics.
    2. Cinzia Battistella & Gianluca Murgia & Fabio Nonino, 2021. "Free-driven web-based business models," Electronic Commerce Research, Springer, vol. 21(2), pages 445-486, June.
    3. Niccolò Innocenti & Luciana Lazzeretti, 2018. "Relatedness and growth: The impact of creative industries to the wider economy," Papers in Evolutionary Economic Geography (PEEG) 1819, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Apr 2018.

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