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Entrepreneuriat et vision stratégique... : Descente au pays des " borgnes " et des " myopes " en compagnie de David Galula

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  • Thierry Levy-Tadjine

    (ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest)

Abstract

Il est assez commun dans la littérature d'assimiler l'entrepreneur à un visionnaire, capable d'anticiper les besoins du marché, d'y adapter son entreprise ou son projet et d'y faire adhérer les parties prenantes. On se réfère alors au concept de vision stratégique. Pour autant, il nous semble que cette association de l'entrepreneur à la vision stratégique supporte deux interpellations, l'une conceptuelle et l'autre pratique. Conceptuellement, certains suggèrent qu'ils puissent exister des entrepreneurs qui fonctionnent au " flair " ou à l'intuition par opposition au " raisonnement analytique " que suppose l'élaboration d'une vision stratégique. Sur la base d'une démarche biographique conduite auprès d'un groupe familial libanais (AK), le texte s'intéresse à l'un de ces entrepreneurs archétypiques en cherchant à comprendre sa rationalité et sa logique d'action. Par analogie, nous proposons de qualifier ce type d'entrepreneurs, d'acteurs insurrectionnels et de rapprocher leur comportement de la théorie militaire de David Galula (aujourd'hui en vogue dans l'armée américaine suite aux conflits irakiens et afghans et à leur enlisement) qui se différencie de la doctrine de Clausewitz fréquemment mobilisée dans la pensée stratégique.

Suggested Citation

  • Thierry Levy-Tadjine, 2012. "Entrepreneuriat et vision stratégique... : Descente au pays des " borgnes " et des " myopes " en compagnie de David Galula," Post-Print hal-00722660, HAL.
    • Handle: RePEc:hal:journl:hal-00722660
    Note: View the original document on HAL open archive server: https://hal.science/hal-00722660
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    References listed on IDEAS

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    1. repec:dau:papers:123456789/9675 is not listed on IDEAS
    2. Daniel Kahneman, 2003. "Maps of Bounded Rationality: Psychology for Behavioral Economics," American Economic Review, American Economic Association, vol. 93(5), pages 1449-1475, December.
    3. Pierre-Emmanuel Ly, 2007. "The charitable activities of terrorist organizations," Public Choice, Springer, vol. 131(1), pages 177-195, April.
    4. Émile-Michel Hernandez, 2009. "Le ré-entrepreneuriat, une solution à la restructuration classique d'entreprise," Revue française de gestion, Lavoisier, vol. 0(5), pages 139-158.
    5. Pierre Cossette, 2001. "A Systematic Method To Articulate Strategic Vision: An Illustration With A Small Business Owner-Manager," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 9(02), pages 173-199.
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    Cited by:

    1. Salah Ben Hamed, 2014. "Problems and Factors of Non-Completion of Promising Projects by Young Entrepreneurs: The Case of Tunisia," Information Management and Business Review, AMH International, vol. 6(6), pages 345-354.

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