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The Role of CSR in the Governance of the "New firm": an Empirical Study of the French Telecommunications Industry

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  • Cécile Cézanne

    () (CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique)

  • Marianne Rubinstein

    () (CEPN - Centre d'Economie de l'Université Paris Nord - UP13 - Université Paris 13 - USPC - Université Sorbonne Paris Cité - CNRS - Centre National de la Recherche Scientifique)

Abstract

The aim of this paper is to propose an instrumental analysis of corporate social responsibility (CSR). After underlining the corporate governance issues raised by the "new firm", which is vertically disintegrated and intensive in specific human capital, we argue that CSR can be useful as a means to regulate power relationships between key productive partners of the firm. Based on the analysis of official reports and interviews of the four major French operators of telecommunications, we show that CSR is voluntarily used by firms to maintain long-term wealth-creative employment and subcontracting relationships, through the deployment of formal and informal mechanisms.

Suggested Citation

  • Cécile Cézanne & Marianne Rubinstein, 2011. "The Role of CSR in the Governance of the "New firm": an Empirical Study of the French Telecommunications Industry," CEPN Working Papers hal-00628726, HAL.
  • Handle: RePEc:hal:cepnwp:hal-00628726
    Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00628726
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    References listed on IDEAS

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    1. Hart, Oliver & Moore, John, 1990. "Property Rights and the Nature of the Firm," Journal of Political Economy, University of Chicago Press, vol. 98(6), pages 1119-1158, December.
    2. Richard N. Langlois, 2003. "The vanishing hand: the changing dynamics of industrial capitalism," Industrial and Corporate Change, Oxford University Press, vol. 12(2), pages 351-385, April.
    3. Grossman, Sanford J & Hart, Oliver D, 1986. "The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration," Journal of Political Economy, University of Chicago Press, vol. 94(4), pages 691-719, August.
    4. Abagail McWilliams & Donald S. Siegel & Patrick M. Wright, 2006. "Corporate Social Responsibility: Strategic Implications," Journal of Management Studies, Wiley Blackwell, vol. 43(1), pages 1-18, January.
    5. Glenn Hoetker & Thomas Mellewigt, 2004. "Choice and performance of governance mechanisms: Matching contractual and relational governance to sources of asset specificity," Industrial Organization 0411008, EconWPA.
    6. Rémi BAZILLIER & Julien Vauday, 2009. "The Greenwashing Machine, Is CSR more than communication ?," LEO Working Papers / DR LEO 1617, Orleans Economics Laboratory / Laboratoire d'Economie d'Orleans (LEO), University of Orleans.
    7. Klein, Benjamin & Crawford, Robert G & Alchian, Armen A, 1978. "Vertical Integration, Appropriable Rents, and the Competitive Contracting Process," Journal of Law and Economics, University of Chicago Press, vol. 21(2), pages 297-326, October.
    8. Anne Dietrich & Frédérique Pigeyre, 2005. "La gestion des ressources humaines," Post-Print hal-00185211, HAL.
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    More about this item

    Keywords

    human capital; boundaries of the firm; corporate governance; corporate social responsibility; French telecommunications industry;

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