Can Sustainable Consumption Be Learned?
This paper shows how sustainable consumption patterns can spread within a population via processes of social learning even though a strong individual learning bias may favor environmentally harmful products. We present a model depicting how the biased transmission of different behaviors via individual and social learning influences agentsâ€™ consumption behavior. The underlying learning biases can be traced back to evolved cognitive dispositions. Challenging the vision of a permanent transition toward sustainability, we argue that â€œgreenâ€ consumption patterns are not self-reinforcing and cannot be â€œlocked inâ€ permanently.
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|Date of creation:||Aug 2007|
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