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Generalized exchange orientation: conceptualization and scale development

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  • Yoshikawa, Katsuhhiko
  • Wu, Chia-Huei
  • Lee, Hyun-Jung

Abstract

We conceptualize generalized exchange orientation, and develop and validate a scale assessing individual orientations toward generalized exchange as well as reciprocal and negotiated exchange for offering a full set of measurements for social exchange orientation. Through 4 phases and using data from 1,408 participants, we established factorial, nomological, discriminant, and incremental validity of the social exchange orientation Scale and examined measurement invariance of the scale between samples from the United States and Japan. First, our findings indicate the newly developed scale for generalized exchange orientation (GEO) is distinct from measures of other forms of social exchange orientation and prosocial orientation. Second, the GEO Scale shows incremental validity as it predicts citizenship behaviors toward individuals above and beyond the key dispositional antecedents known in the literature. Implications and future research on generalized exchange are discussed.

Suggested Citation

  • Yoshikawa, Katsuhhiko & Wu, Chia-Huei & Lee, Hyun-Jung, 2020. "Generalized exchange orientation: conceptualization and scale development," LSE Research Online Documents on Economics 101478, London School of Economics and Political Science, LSE Library.
    • Handle: RePEc:ehl:lserod:101478
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    File URL: https://researchonline.lse.ac.uk/id/eprint/101478/
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    3. Yuan-Fang Zhan & Li-Rong Long & Kong Zhou & Hai-Jiang Wang, 2023. "Feeling obliged or happy to be a good soldier? Employee cognitive and affective reactions to receiving reactive and proactive help," Asia Pacific Journal of Management, Springer, vol. 40(1), pages 37-57, March.

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    JEL classification:

    • J50 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - General

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