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The Effect of Market Structure on Cellular Technology Adoption and Pricing

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  • Seim, Katja

    (Stanford U)

  • Viard, V. Brian

Abstract

We analyze the effect of entry on the technology adoption and calling plan choices of incumbent cellular firms. Focusing on the time period from 1996, when incumbents enjoyed a duopoly market, to 1998, when they faced increased competition from personal communications services (PCS) firms, we relate the adoption of digital technology and change in the breadth of calling plans to the amount of PCS entry experienced in different markets. Variation in geographic features contributes to the difficulty of building a sufficiently large wireless infrastructure network, providing effective instruments for endogenous entry decisions. Our results indicate that incumbents are more likely to upgrade their technology from analog to digital in markets with more entry. Consistent with increased digital technology adoption in more competitive markets, we find that incumbents in the process of digital upgrading also phase out a larger number of analog calling plans and introduce a larger number of digital calling plans in less concentrated markets.

Suggested Citation

  • Seim, Katja & Viard, V. Brian, 2006. "The Effect of Market Structure on Cellular Technology Adoption and Pricing," Research Papers 1876r, Stanford University, Graduate School of Business.
  • Handle: RePEc:ecl:stabus:1876r
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    Citations

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    Cited by:

    1. Dalton, Christina M., 2014. "Estimating demand elasticities using nonlinear pricing," International Journal of Industrial Organization, Elsevier, vol. 37(C), pages 178-191.
    2. Michael D. Grubb & Matthew Osborne, 2015. "Cellular Service Demand: Biased Beliefs, Learning, and Bill Shock," American Economic Review, American Economic Association, vol. 105(1), pages 234-271, January.
    3. Jian Shen & Huanxing Yang & Lixin Ye, 2016. "Competitive Nonlinear Pricing and Contract Variety," Journal of Industrial Economics, Wiley Blackwell, vol. 64(1), pages 64-108, March.
    4. Emmanuel Vazquez & Hernan Winkler, 2017. "How Is the Internet Changing Labor Market Arrangements? Evidence from Telecommunications Reforms in Europe," CEDLAS, Working Papers 0210, CEDLAS, Universidad Nacional de La Plata.
    5. Haizhen Lin & Isabelle Yijia Wang, 2015. "Competition and Price Discrimination: Evidence from the Parking Garage Industry," Journal of Industrial Economics, Wiley Blackwell, vol. 63(3), pages 522-548, September.
    6. Stephen Davies, Catherine Waddams Price, and Chris M. Wilson, 2014. "Nonlinear Pricing and Tariff Differentiation: Evidence from the British Electricity Market," The Energy Journal, International Association for Energy Economics, vol. 0(Number 1).
    7. Anja Lambrecht & Katja Seim & Naufel Vilcassim & Amar Cheema & Yuxin Chen & Gregory Crawford & Kartik Hosanagar & Raghuram Iyengar & Oded Koenigsberg & Robin Lee & Eugenio Miravete & Ozge Sahin, 2012. "Price discrimination in service industries," Marketing Letters, Springer, vol. 23(2), pages 423-438, June.
    8. Miravete, Eugenio, 2007. "The Limited Gains From Complex Tariffs," Working Paper Series 3971, Victoria University of Wellington, The New Zealand Institute for the Study of Competition and Regulation.
    9. Charles Angelucci & Julia Cage, 2015. "Newspapers in Times of Low Advertising Revenues," Sciences Po publications info:hdl:2441/26t617gatp8, Sciences Po.
    10. Kutsal Dogan & Ernan Haruvy & Ram Rao, 2010. "Who should practice price discrimination using rebates in an asymmetric duopoly?," Quantitative Marketing and Economics (QME), Springer, vol. 8(1), pages 61-90, March.
    11. Charles Angelucci & Julia Cage & Romain de Nijs, 2013. "Price Discrimination in a Two-Sided Market: Theory and Evidence from the Newspaper Industry," Working Papers 13-13, NET Institute.
    12. Gil, Ricard & Riera-Crichton, Daniel & Ruzzier, Christian, 2016. "As Seen on TV: Price Discrimination and Competition in Television Advertising," MPRA Paper 75993, University Library of Munich, Germany.
    13. Robert Clark & Jason Allen & Jean-Francois Houde, 2008. "Market Structure and the diffusion of electronic banking," 2008 Meeting Papers 1015, Society for Economic Dynamics.
    14. Haizhen Lin & Yijia Wang, 2012. "Competition and Price Discrimination in the Parking Garage Industry," Working Papers 2012-07, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
    15. Houngbonon, Georges Vivien, 2015. "The Impact of Entry and Merger on the Price of Mobile Telecommunications Services," 26th European Regional ITS Conference, Madrid 2015 127148, International Telecommunications Society (ITS).

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    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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